Why Use the LinkedIn Push Connector?
The LinkedIn Push Connector enables your organization to capture LinkedIn Ad Lead-Gen form submissions upon completion. In other words, this connection allows you to automate lead capture in your CRM and/or MAP using CaliberMind workflows.
The LinkedIn Push connector serves two key purposes:
- fixes UTMs on each ad every day if “auto-tracking” is enabled, and when they do not already exist in the ad setup:
- adds utm_source
- adds utm_medium
- add utm_campaign_id
- pulls Leads from LinkedIn lead gen forms
This system finds LinkedIn ad creatives that are associated to only one campaign, then updates the ad creative’s metadata in LinkedIn to ensure the URLs in the creative have correct UTMs based on the data we have in cm_campaign.
If there are no results it can mean different things:
- Ad creatives are associated to more than one campaign
- Ad creatives that were updated have not been clicked since the UTMs were fixed
Permissions required for LinkedIn Push Connector
The user who is connecting this Push connector must have the following permissions within LinkedIn:
To see a list of the various roles and their corresponding permissions, please see the LinkedIn KB Article “Permission for Lead Gen Forms” here.
To verify you have the correct permissions, check out the sections below “Setting up the Connector.”
Setting Up the Connector
- To set up the connector, click on the Settings gear at the top right:
- Expand the “Connectors” section
- Select “Create Push Connector”
- Select the “LinkedIn Advertising” connector and follow the on-screen prompts to connect your instance:
Verify Current Permissions
You can verify your current permissions by following the steps below:
Campaign Manager Permissions
- You can access the Campaign Manager page from the link here within LinkedIn
- Click on the link under “Account” to access “Campaign Manager” (*Note: If you do not see an account name listed, then you do not have Campaign Manager permissions.)
- On the left-hand side, click on the “Account Settings” drop down, then click on “Manage Access” (*Note: If you do not see an option for “Manage Access” – then you may not have the necessary Campaign Manager permissions)
- On the next page, it will display the various users, indicating your and others’ current account role permission levels
- If you need to change the permissions – click on the drop-down box to adjust the account role type for the individual
Company Page Permissions
- You can access the Company Page admin section from the link here within LinkedIn
- Click on the link next to your company’s logo under “Company” to access the Company Page settings
- On the next page, click on “Admin tools” at the top right just above the company banner – select “Manage Admins” (*Note: if you do not see an option for “Admin tools” – then you do not have Company Page permissions)
- On the next page, it will indicate your and others’ current Company Page permission levels
- If you need to change the permissions – click on the pencil icon in the same row as the various profiles to “Edit Page Role”. A dialogue box will pop-up to adjust permissions for that user
Reauthorizing the Connector
In situations where the previous user who authorized the Push connector is no longer with the organization, or if the connector’s token has expired, please complete the following steps to reauthorize the connector:
- Click on the Settings gear at the top-right of the screen
- Expand the “Connectors” section
- Select “Push Connectors Status”
- Click on the three dots in the row with the LinkedIn logo
- Click on “Reconnect” and follow the on-screen prompts (*note: if after following the on-screen prompts you receive an error message saying the user does not have the necessary permissions, please see “Verify Current Permissions” above)
