You hired your first AE. Are they any good?

You've closed deals yourself. Now you need to know if your new hire is following the playbook or heading for a £115K failure — without sitting on every call. Callwell gives you AI confidence scores, trend lines, and call summaries so you know by Day 5.

Start 14-day free trial See how it works

From £199/month for founder + AE. 10× cheaper than Gong. Setup in 5 minutes. No credit card required.

Charlotte's Calls — This Week

Deal Confidence Score

72/100

Acme Corp — Discovery Call

Charlotte's Trend

W138

W255

W361

W470

AI Summary

Prospect confirmed budget pain. Next step: demo on Thursday. Objection on timeline — needs board approval by Q3...

Gong is for enterprise. Callwell is for founders.

Built for 1-3 AEs, not 300

Gong's "team leaderboard" is meaningless with 2 reps. Callwell's confidence scores and trend lines are designed for the specific moment: coaching your first AE through probation.

10× cheaper than Gong

Gong: £14,400/year for 2 seats + platform fee. Callwell Team: £2,388/year — saving you £12,012. You get call recording, AI scoring, trend lines, and HubSpot integration.

5 minutes, not 3 weeks

Click OAuth, connect HubSpot. Your AE records a call. First AI analysis in 5 minutes. Gong needs IT, Salesforce admin setup, and user training — 20+ hours of your time.

£226K of value. £199/month to capture it.

Every number below is real. The ROI argument closes before the conversation reaches pricing.

£115,000

Bad hire cost avoided

£20K direct cost + £100K lost ARR if your AE fails. By Day 5 you'll see the trend line and know — with data — whether they're coachable.

£41,600

Manager time saved

You're spending 8-15 hours a week manually reviewing calls. Callwell gives you AI summaries and confidence scores — so you coach from data, not gut feel.

£70,000

Revenue acceleration

Your AE hits quota 6 weeks earlier + a 10% close rate improvement. The trend line is the difference between a 3-month ramp and a 45-day one.

94× ROI. 18-day payback period. Less than 0.2% of the value Callwell delivers.

How it works

You'll be set up in 5 minutes. First AI analysis in 10.

Connect HubSpot

One-click OAuth. Your deals, contacts, and pipeline sync automatically. No IT involvement, no admin setup.

HubSpot connected

12 deals synced

Your AE makes calls

The desktop app records and transcribes every call. Works with Zoom, Meet, and Teams — no integrations needed.

Recording...

12:34

Discovery Call — Acme Corp

See scores improve

By Day 5 you'll see the trend line. Confidence scores climbing means your AE is coachable. That's the aha moment — the £115K risk evaporates.

Trend+32 pts

38556170

What founders notice by Day 5

"I saw her scores go from 38 to 61 in two weeks. She's coachable. That's all I needed to know."

"I can't sit on every call, but I can't afford to be hands-off either. Callwell is the middle ground."

"I was spending 15 hours a week reviewing calls. Now I spend 20 minutes reading summaries."

10× cheaper than Gong. No platform fee.

Gong: £14,400/year for 2 seats + platform fee. Callwell Team: £2,388/year.

Solo

For founders before the first AE hire.

£99/ user / month

Start 14-day free trial

No credit card required

Unlimited call recording

AI transcriptions + summaries

Deal confidence scores

3 call types. No platform fee.

Recommended

Team

Founder + AE. The sweet spot.

£199/ month

3 users included. £59/month per extra seat.

Start 14-day free trial

No credit card required

Everything in Solo

Trend line dashboard

HubSpot integration

Call scoring + review tools

Enterprise

10+ AEs. Custom terms and SLA.

Custom pricing

Talk to us

We'll reply within one business day

Everything in Team

SSO / SAML

Custom AI training + API access

Dedicated CSM + SLA guarantees

Frequently asked questions

How does this compare to Gong?

Gong is built for enterprise sales orgs with 50+ reps and costs £14,400+/year for just 2 seats, plus a platform fee. Callwell is built for founders with 1-3 AEs — you get call recording, AI confidence scoring, trend lines, and HubSpot integration for £199/month. Same core value, 10× cheaper, and you're set up in 5 minutes instead of 3 weeks.

What exactly does Callwell analyse?

Every call is recorded and transcribed. Our AI then generates three things: a Deal Confidence Score (0-100), a 200-word sales-specific summary with action items and objections, and talk ratio tracking. Over time, you see trend lines showing whether your AE is improving call by call.

My AE might see this as surveillance. How do I handle that?

Frame it as a coaching tool, not a monitoring tool. Your AE sees their own scores first — they can track their own improvement. When you coach from their trend line ("Your Call 3 was brilliant — look at that 85 score"), it becomes a development tool they actually want to use.

What's the 'aha moment' I keep hearing about?

By Day 5, you'll have enough calls to see a trend line. When you see scores climbing — 38 → 55 → 61 → 70 — you know your AE is coachable. The £115K bad hire risk evaporates. That's the moment Callwell pays for itself, regardless of what the invoice says.

What about privacy and recording consent?

Audio is processed locally on your machine. Only transcripts and summaries are stored in the cloud, with configurable retention (30/90/365 days). You're responsible for obtaining recording consent as required by your jurisdiction — most B2B sales calls are recorded with a standard disclosure.

Does it work with Zoom, Google Meet, and Teams?

Yes. The desktop app captures system audio, so it works with any video conferencing tool — no integrations or calendar permissions needed.

Your first AE hire is a £115K bet.
Know if it's working by Day 5.

14-day free trial. No credit card. Setup in 5 minutes. See the trend line and stop flying blind.