Archive – Campaign Brief

Cummins and Partners accelerates growth with three key hires across strategy + client services

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Independent agency Cummins and Partners has strengthened its team with three new appointments, reinforcing continued...

Traffic launches the all-new Farizon SV into Australia with a bold ‘Vantastic’ campaign

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Farizon Auto, part of the Geely Holding Group, has officially launched the all-new Farizon SV into the Australian...

“Don’t Give Up on Your AWARD School Dream”: Western Sydney Ad School announces March intake to bridge the gap

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For many aspiring creatives, a rejection letter from AWARD School may feel like the end of the road...

The Wolf at the door of the global elite

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In a competitive Asian creative landscape, Wolf BKK has climbed Campaign Brief Asia’s Creative Rankings and emerged as o

Quadrant appoints iD Collective

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Full-service communications agency iD Collective has announced its appointment by Quadrant, the fashion and lifestyle...

AKQA ANZ Chief Creative Officer Tara McKenty named to MAD STARS 2026 Executive Jury

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MAD STARS has announced the first three members of its Executive Jury for 2026, reinforcing its position as a leading...

TAC’s 2026 Split Second winners Stacey Park and Shane Senanayake premiere road safety films

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Park and Senanayake's short films were selected for their innovative approaches to addressing key road safety risks

Over 300 people across adland bat for good at the 12th annual UnLtd Big Clash cricket series

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New for 2026, agency teams were split into indies and holdcos, adding an extra layer of rivalry and lifting the competit

Publicis Groupe ANZ CCO Dave Bowman named to NYF Advertising Awards Global Executive Jury

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New York Festivals Advertising Awards has announced its 2026 Executive Jury, an elite panel of globally respected...

Wavemaker announces Got2b’s return to Sydney Mardi Gras 2026 with bigger bolder partnership

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Got2b is hosting its first ever parade float celebrating self‑expression and a wider activation across Mardi Gras.

Dentsu Aotearoa builds full-scale site for small-scale builders in Woolworths Bricks Home activation

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The culmination of an integrated media approach to launch Woolworths Bricks Home.

Campaign Brief Asia Creative Rankings drive record 1.1 million Instagram views over 15 days

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Campaign Brief’s Instagram has emerged as a standout performer, generating more than 940,000 views between Feb 3-14.

New AI-Informed Communications Agency ‘Right On Q’ Launches

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In response to one of communication’s biggest evolutions since social media, an AI-informed communications agency has...

Countdown to SBS Media Sustainability Challenge with $500k free advertising inventory up for grabs – Applications close 5pm AEDT, March 6

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Time is running out for brands and agencies to enter the 2026 SBS Media Sustainability Challenge, with applications...

Download your FREE hi-res PDF of the 2026 Campaign Brief Hot Agencies Chart for Sydney + Melbourne, Perth, Adelaide, Brisbane and NZ

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The annual CB Hot Agencies Chart is a must for all agency CEOs and CCOs plus marketers on the look-out for a new agency

An Aussie or Kiwi going to Cannes Lions this year? Let CB know now to secure your invite(s)

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STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Entries Now Open for the 2026 AMI Marketing Excellence Awards

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Celebrating the people, ideas and innovation shaping Australian marketing

CB’s most viewed stories of 2026 [so far] Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

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Last year campaignbrief.com attracted over 3.38 million page views, averaging more than 281k views per month.

CB’s The Work: The best ads of the year [so far]

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Campaign Brief selects Australia's best work in 2026 that seems destined for award show success this year.

AI isn’t coming for advertising. Glasses are ~ Andy Flemming on the future of, well, everything.

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Yes, advertising is changing. Fast. AI looks unstoppable and Japanese kids in their basements are now making in hours wh

Global TDC72 jury members talk type trends and judging as final deadline approaches

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As the Type Directors Club's prestigious TDC72 competition approaches its final submission deadline of February 27, crea

Agassi Sports Entertainment appoints MKTG Sports + Entertainment as global PR agency

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Agassi Sports Entertainment Corp., a sports entertainment and innovation company focused on racquet sports, has today...

Padua College launches new brand positioning ‘Motivating Every Purpose’ via The Fuel Agency

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The new platform reflects Padua's Catholic positioning of bringing out the best of their students and their god-given ta

Carat retains Revo Fitness in three-year partnership extension

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Carat has been re-appointed as media agency for Revo Fitness in a three-year deal, extending a partnership that has...

Raw C simplifies health for Aussies in new ‘Unhard Health’ campaign via Bastion

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The campaign responds to Australia's increasingly complicated relationship with wellness.

Backslash 2026 Edges Report reveals culture is searching for proof of human

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This year's six new cultural shifts show why human presence is becoming the new value signal

The Pool Collective adds acclaimed photographer Tajette O’Halloran to its artist roster

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O’Halloran’s work has long been celebrated for its ability to rescue "lost moments," offering a glimpse into the raw...

St John Ambulance Victoria launches ‘Emergency Charades’ showing why first aid is not a guessing game in new campaign via Town Square

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St John Ambulance Victoria has launched 'Emergency Charades', a new campaign from independent Melbourne agency Town Squa

Foster’s helps mates reconnect using their native language with ‘Love You Cans’ via Publicis London

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Publicis London has launched "Love You Cans", its debut work with Foster's, part of Heineken UK's lager portfolio.

Paper Moose launches White Paper on ‘Crash Test Creative’ as new method to understanding audiences

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Agency's proprietary AI tool Moose Review enables organisations to decode audiences through rapid creative iteration

The Flatties Return: Contact Energy launches next chapter in ‘It’s Good to be Home’ story via Special

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The latest iteration invites viewers into the home of the eclectic group to show Kiwis the savings they can make thanks.

Aussie skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

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The campaign, which will run across Australia, New Zealand, the Middle East, South-East Asia and China, is a global re-i

Amanda Quested joins Untangld as Managing Director, accelerating momentum

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Most recently, Quested was Head of Group Marketing & Communications at M+C Saatchi Group AUNZ, where she also served as

Momentum Energy lends energy users a helping hand (literally) in playful new campaign

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The latest campaign by Aussie-owned energy provider Momentum Energy, brings to life an energy wave to lend a helping...

Myer celebrates TOPSHOP’s arrival with Olivia De Jonge in new campaign via Howatson+Company

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The campaign celebrates individual style as being more than clothes but a reflection of self.

LUMO secures approval for subtle motion on its roadside digital billboards

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LUMO has announced it will be introducing a fresh and unique digital out-of-home format; Subtle by LUMO designed...

NZEI Te Riu Roa campaign threatens to send kids home with recorder homework via Bad Magic

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The Primary Teacher's Union NZEI Te Riu Roa, alongside creative partners Bad Magic, has taken a wild new approach to...

AFL celebrates the feeling of footy in new brand campaign ‘If you feel it, you’re in on it’ via TBWA

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The fully integrated campaign celebrates AFL fans and their reactions to the moments unique to the game.

Hellions’ Elle Bullen announced as one of five speakers for NZ’s AXIS Speaks session

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The Comms Council has announced the return of AXIS Speaks for 2026, bringing together five world-class creative...

The Producers set to host new ‘BBQ Series’ for Melbourne’s freelance creatives

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The BBQ will be held at The Producers’ Brunswick office on Friday 6th March from 1:00pm to 4:00pm.

CD Neil Walshe launches ‘The Losing Sound’ – a project to make pokie machines less addictive

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Aussies lose $12 billion a year on poker machines, yet most players don't even notice when they lose - because pokies...

ADFEST Finalises 2026 Magnificent Seven Jury Presidents

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ADFEST has finalised its jury presidents, the seven creative stars who will come together in Pattaya, Thailand to...

KFC Australia adds Special to creative agency village

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KFC Australia has appointed Special to its creative portfolio following a tightly held and highly competitive pitch...

Winter Paralympians Adam Hall and Corey Peters front Paralympics NZ’s latest campaign via Saatchi & Saatchi New Zealand

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Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics NZ...

McDonald’s NZ lets iconic menu names do the heavy-lifting in new outdoor work via McCann NZ

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When you see the word cheeseburger, or fries, or sundae, there's one brand you think of before all others.

Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

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The film was selected by this week's guest judge Nkanyezi Masango, Chief Creative Officer at Ogilvy Cape Town.

Urban Ethos appoints TRP for brand strategy, creative and media duties

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Independent ad agency TRP has been appointed by Urban Ethos to lead brand strategy, creative and media, as the...

Heineken unveils global ‘Cheers To All Fans’ campaign in Australia via Le Pub + VML Italy

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Heineken has launched its global campaign 'Cheers To All Fans' in Australia, a new sponsorship platform, developed by Le

The Royal Children’s Hospital Good Friday Appeal returns with ‘Give For The Kids’ campaign via QMS

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Digital outdoor media leader QMS has renewed its partnership with The Royal Children's Hospital Good Friday Appeal, supp

Cubery names top 10 Aussie advertising anthems; Kmart ranks in at #1 with Avicii’s ‘Levels’

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For advertising to be effective, it must stick. By successfully lodging itself into people's memories, advertising's...

Prospa taps Bench Media as full-service media partner across Australia and New Zealand

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Leading non-bank lender Prospa has appointed independent media agency Bench Media as its full-service media partner...

Sam Casey joins Thompson Spencer as Head of Performance

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Creative and media agency Thompson Spencer has appointed Sam Casey as Head of Performance, strengthening the agency's...

CarsGuide declares ‘they just Get Cars’ in new brand platform via Today the Brave

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CarsGuide has launched a bold new brand platform, via newly appointed agency Today the Brave, that flips the power...

Westinghouse puts its fridges through the ultimate Gen Z pressure tests in new social-first campaign via Connecting Plots Group

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Connecting Plots Group has teamed up with Westinghouse to put the brand's fridges through the ultimate Gen Z pressure...

Jessie Oldfield and Adam Murfet Bring Their Gen Z Storytelling Back to Advertising

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Acclaimed directing duo Jessie Oldfield and Adam Murfet are reopening their books to commercial work.

WPP Media bolsters strategy and planning leadership with senior promotions

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WPP Media has today announced two senior promotions that further elevate its strategic and planning leadership.

Mondo Doro launches “Smallgoods, BIG TASTE” campaign with Wildlings Perth

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The campaign showcases some of Mondo Doro’s most loved products in a way that’s fun, confident and impossible to ignore.

Optus launches ‘Pride blooms from Yes’ for Mardi Gras 2026 via Apparent

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Optus has launched 'Pride blooms from Yes', a new campaign platform for its fifth year of partnership with the Sydney...

Brother marks new step in brand direction with new campaign ‘For When It Matters’ via Banter

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Global brand Brother has today launched a new Australian brand platform and campaign 'For When It Matters' via Banter.

Colony Group acquires brand experience innovation agency Type + Pixel

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Colony Group has today announced the acquisition of Type + Pixel, a leading brand experience innovation agency...

KFC New Zealand appoints Bastion Aotearoa as creative agency partner

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Restaurant Brands has appointed Bastion Aotearoa as KFC New Zealand's creative advertising agency following a competitiv

Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

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ach week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

We Are Different backs senior talent and proprietary training to drive next phase of growth

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Independent earned-first creative agency We Are Different has announced new senior hires, promotions and expanded...

The One Centre powers bold new World360 Rewards brand for Flight Centre Travel Group

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Flight Centre Travel Group (FCTG) is transforming how the world travels with the launch of World360 Rewards.

Campaign Brief Asia 2025 Creative Rankings: Who are the Top 100 most awarded creatives in Asia and the 219 most awarded agencies in Asia?

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Drawn from CB Asia's ranking of 2,886 creatives credited on award-winning work, the Top 100 highlights this year’s stand

Industry leader Mark Coad joins 24 Hour Business Plan as partner and senior advisor

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Business growth consultancy, 24 Hour Business Plan (24HRBP) has announced Mark Coad will join the firm as a Partner...

McCann Group NZ appoints Zac Stephenson as Managing Director, Media; Terri Collier promoted to newly-created Chief Client Officer role

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The appointments reunite Stephenson and Collier who have a proven track record of collaboration...

Honeycomb Strategy strengthens senior strategy team with two key appointments

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Award-winning market research and behavioural science consultancy Honeycomb Strategy has expanded its senior research...

Truth and Soul podcast flips the script as Rich Maddocks interviews Paul Catmur in new episode

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The Truth and Soul podcast has featured many fascinating guests from the world of advertising and beyond, typically...

Telstra builds a synth from e-waste with The Avalanches to highlight Australia’s e-waste problem via +61 and Bear Meets Eagle on Fire

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Telstra has partnered with +61 and Bear Meets Eagle on Fire to build a one-off synthesiser made from reclaimed e-waste.

Pizza Hut launches cheeky ‘First Sweet, Then Heat’ campaign via jnr. for the return of Hot Honey

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The campaign humorously brings to life the sweet and spicy sides of the product... and those that love it.

Collette Dinnigan AO and Tim Olsen to host Reject Repoly Gala in Bowral ~ Over $100,000 of fashion, art, dining, wellness, and lifestyle packages now live on Reject RePoly Gala Auction site

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Jervis Bay/Vincentia 7 Nights Accommodation – valued at $9,500; Iconic Seidler House 2 Nights Accommodation – valued at

Employment Hero brings confidence to Payday Super compliance in new AI-led brand campaign

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Employment Hero has launched a fully integrated AI-driven brand campaign created by Employment Hero's in-house team...

Dulux Weathershield debuts its toughest paint yet in new campaign via Clemenger BBDO

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Australia's most popular exterior paint, Dulux Weathershield, is stepping into a new era with an improved formulation...

Unichem and Life Pharmacy make everyday empathy the hero in new ‘Make Your Problems Our Problem’ campaign via McCann NZ

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Unichem and Life Pharmacy are putting empathy front and centre in its latest brand campaign, 'Make Your Problems Our...

The Australian Ballet appoints Untangld as strategic brand partner

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International strategy studio Untangld continues its global growth trajectory, following its recent appointment to...

Red Rooster champions Australia’s heartland in new brand campaign via Leo Australia

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“The brief was simple. We are a great Australian success story that grew from one person’s dream to open a chicken shop,

Steelers strip back to ‘Officially Unsponsored’ kits in bold sponsorship play via Ogilvy

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The national wheelchair rugby team, the Steelers opt for ‘blank canvas’ kits with QR codes to their ‘SponsorSHOP’.

Vale Russell Hopson, former MD of M&C Saatchi Australia: A true gentleman, leader and mentor

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Russell Hopson, former Managing Director of M&C Saatchi Australia, has sadly passed away at the age of 55.

Campaign Brief Creative Circle: What’s hot in February?

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This month features Stephen de Wolf, Bec McCall, Simon Bagnasco, Melba Gounas, Mark Carbone and Jenny Lennon.

Courtney Act crowned Tinder’s official Dating Queen in new Bridgerton-led campaign ‘Let Thy Swipe Season Begin’ via Akcelo and Amplify

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Tinder has declared 2026 the "Year of Yearning", launching a major integrated campaign, titled 'Let Thy Swipe Season Beg

SPC Global reappoints Dialogue as communications partner

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SPC Global has appointed Dialogue as its retained communications partner, engaging the agency for ongoing strategic coun

Sounds Gay, Count Us All In: Auckland goes all out for pride via dentsu Aotearoa

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Dentsu's partnership with major pride festival 'Big Gay Out' this week delivered a powerful celebration of community...

CeraVe launches haircare range with athlete-led ‘Game-Changing Hydration’ campaign via 2045

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Creative agency 2045 has partnered with CeraVe to launch the brand's new haircare range in Australia with a campaign

Melbourne Market Authority and Fresh State launch new ‘Real. Good.’ campaign via littleBIG

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In a fresh push to champion local greengrocers and the very real benefits of shopping local, Melbourne Market Authority

WorkSafe Victoria shifts the safety narrative in new farming behaviour change campaign via HERO

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WorkSafe Victoria has evolved its long-term culture change strategy for the agriculture sector, with the launch of

Australia’s Golden Outback, Chapter + Rhythm launch ‘For The Road Trippers’ brand platform

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The campaign looks to tug at the heart strings of WA by showcasing the feelings and emotion attached to a road trip.

DDB crowned Campaign Brief 2025 Agency of the Year ~ a year forged in conviction, culture and an unwavering belief in the power of the work

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DDB went through the world's largest agency shake-up to merge with Clemenger. 2025 was one hell of a year

nib unveils campaign naming football star Mary Fowler as new Chief Health & Wellbeing Officer

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nib has launched a new campaign starring international football star Mary Fowler, alongside announcing her appointment

Adhesive achieves B Corp certification

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Independent PR and communications agency Adhesive has been officially certified as a B Corp, marking a significant...