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Featured

Ross Grant, Head of Digital Strategy and Transformation, VML MENA

When AI disappears, the real value appears

inDrive

inDrive Egypt reimagines childhood chant ‘Wahawy Ya Wahawy’ this Ramadan

A closer look inside Careem’s Seeds for Gaza campaign

'Family in Frame'

Creative Media Authority supports UAE’s creative media ecosystem with ‘Family in Frame’ initiative

Cost of living, job security, wellbeing are top Arab youth concerns in 2026

Ravi Rao, CEO - MENA, Assembly

Assembly appoints Ravi Rao as CEO for the MENA region

The Majlis of Possible

Leaders reveal their approach to AI at scale at The Majlis of Possible

Private Jet

Private Jet Media launches PJM Lifestyle in the Middle East

Chain Reaction as

Chain Reaction appoints Mohamad Itani as Chief Operating Officer

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THE WORK

inDrive

inDrive Egypt reimagines childhood chant ‘Wahawy Ya Wahawy’ this Ramadan

Creative Featured Marketing The WorkFeb 25, 2026

A closer look inside Careem’s Seeds for Gaza campaign

Air Arabia

Advertising Creative Featured Marketing The WorkFeb 24, 2026

Campaign Staff

SkyBlue Media brings London’s Red Bus to Dubai for Air Arabia activation

ADNOC Upstream Boomtown Productions documentary campaign

Advertising Creative Featured Marketing Media Social The Work VideoFeb 24, 2026

‘Guardians of Energy’: ADNOC Upstream proves power of documentaries in the age of AI

CX Files Meydan Free Zone Creo Global

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoFeb 24, 2026

Meydan Free Zone launches ‘CX Files’ YouTube series for ‘when things go wrong’

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