Actionable insights that make an impact.
Do you have a community of consultants interested in building their authority by writing articles for their blog or high-visibility publications? I’d love to share my insights as an authority development consultant. Whether I’m facilitating a workshop at a conference, appearing as a guest on a podcast, or speaking to a mastermind or online membership community, my talks are interactive, thought-provoking, and fun. The presentations outlined below are a starting point, and every presentation I give is tailored to meet the needs of the people in the (real or virtual) room.
The go-to authority on becoming an authoritative expert.
“Erica has an engaging and enthusiastic presentation style that draws people in and gets them to care about her material. She’s the go-to authority on becoming an authoritative expert. Erica has presented to my consulting society several times, and each time the audience gained insights that they could implement immediately. I highly recommend Erica Holthausen as a speaker for your organization!”
Rick Pollak, Society of Professional Consultants
A Body of Work: Unlocking the Door to Opportunity
To differentiate yourself from your peers and build a reputation as an authoritative expert, you must develop a cohesive body of work. In this workshop, I will show you how to develop a body of work that demonstrates your authority and opens the door to new opportunities.
Participants will:
- Learn why developing a body of work is essential and how it will help them achieve their goals.
- Define their area of expertise and specify what they want to be known for in their industry.
- Identify and develop topics they will explore that will differentiate them from others in their field.
- Build a strong professional network that supports and amplifies their ideas while enhancing their reputations.
- Attract new opportunities by developing and sharing content that positions them as authoritative experts.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop or one-day intensive.
Just Write: Writing to Build Your Authority
Writing is a powerful way to share your perspective and build your authority. In this workshop, I will provide participants with a practical, sustainable approach to using writing as a core authority-building tool in their businesses.
Participants will:
- Explore the five benefits of writing that extend beyond building their authority.
- Understand the purpose of writing at each stage of business growth so they can focus their efforts on the types of writing that matter most.
- Appreciate how differentiating each step of the writing process will make them better and faster writers.
- Learn how to write articles that SOAR so they can build authority even when they’re just starting or too busy.
- Discover how AI is changing the authority development landscape and how they can take advantage of those changes.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop or one-day intensive.
The SILVA Method: How to Write for High-Visibility Publications
To become an authority in your field, you must share your ideas and perspectives. In this workshop, I’ll introduce you to my SILVA Method™ and walk you through the process I use to help my clients secure bylines in publications like Inc., Entrepreneur, and Harvard Business Review.
Participants will learn how to:
- Select the right publication to help you reach your audience and achieve your business goals.
- Define your body of work and create an editorial calendar to guide article development.
- Craft compelling articles that position you as an authority in your field.
- Pitch any publication with confidence, even if they don’t have contributor guidelines.
- Use published articles to build a robust network and secure new opportunities.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop, two-day intensive, or 12-week program.
An incredibly informative experience.
“Publish Your Purpose recently hosted Erica Holthausen for our monthly marketing session, and I can’t recommend her highly enough. Her session was an outstanding demonstration of her expertise and professionalism. She skillfully covered how to select the right publications, craft compelling articles, and leverage published work to achieve their goals. She also provided actionable steps to navigate potential obstacles, leaving our authors empowered and inspired. Erica’s deep knowledge of the industry, combined with her friendly and warm approach, made for an incredibly informative experience for our authors.”
Jenn Grace, Publish Your Purpose
Do you have a podcast that helps consultants build their practice?
As a guest expert, I can talk about how consultants can use writing as a way to build their authority and attract more of the right projects. Book time on my calendar, and we’ll talk about how I can best serve your audience.
Interested in hearing a few episodes?
Click on any image below or see a full list of appearances here.
Are you ready to stand out?
Are you interested in learning more about how you can give voice to your BIG idea and differentiate yourself from your fellow consultants? Book a 25-minute exploratory call. I’ll answer your questions and help you determine your best next steps.
