Graphic design is a branch of art that deals more in the business side of art. Graphic design is used to advertise, communicate, sell, and decorate. Pretty much everywhere you look from billboards to ticket stubs you can experience graphic design. Most often graphic design is thought of art that incorporates image and type to communicate something. Graphic designers have to be flexible in their ideas. One must consider the client, their need, and the audience it is intended for. Each of these pieces can drastically effect the outcome of any given design. For example: A CD cover for a rock band would have a very different design then the CD cover for a yoga DVD.
We shall be practicing a little graphic design ourselves. Cesar Chavez High School has hired our class to design some cover art for some upcoming events. Everyone in ALL my classes will be responsible for designing a Graduation Program (see that post). Each class will be individually designing a separate piece. (see below to find your class periods project)
Here are a few guidelines I would like EVERYONE to consider and incorporate.
1. Think strongly about your client, the purpose of the product and the audience. Come up with a good understanding of what is wanted, and what is needed.
2. Add your creativity to this scenario. Bring to the table your talents and insights.
3. FONT: beware of the fonts you choose. Make sure they enhance the mood you are striving for. Make sure you can READ them. Choose 2-3 different fonts that go nicely with each other.
4. LAYER STYLES: Use layer styles to enhance your font. Too much is too much, be responsible and they will work for your design.
5. IMAGE: Each project is required to have some sort of artistic image that you have created on it. Be creative. Yet stick with the style and mood you are creating. If you take a photograph, enhance it in photoshop. Use filters or adjustments to make it better.
6. BORDERS: while borders often make things look better; avoid them for this project. Because the chosen will go to the printers, from experience what I will tell you is that borders create an un-needed nightmare. Avoid borders.
7. SPACE: create space around your words. Do not place ANY words too close to the edge of your workspace. It creates a visual tangent which is bad for composition and if your design is chosen, it will be bad for printing.
8. ELEMENTS of design: remember the building blocks of any design: LINE, SHAPE, COLOR, TEXT, & IMAGE. Look at these individually if you need to add something more, or change something.
9. PRINCIPLES of design: These are created with your building blocks. Make sure they are done well or your composition will be poor. EMPHASIS, UNITY, VARIETY, BALANCE & CONTRAST.
10. Spell Check: Do it.
11. LEVELS: when you are all done and you have changed your design to a JPEG. Check your levels and make sure they are correct.
12. Title them: your period, your name and the title of the specific program that you are making. Turn them into jpegs and turn them in.
DO NOT DELETE THE PHOTOSHOP files until I tell you to.
Good luck!
ISO is the film speed. Film speed refers to how fast or slow the camera reacts to the light given. In other words, how sensitive the film or pixels in the camera are to light. Back in the day, when we bought film, we would choose the film speed for the whole roll. We would buy ISO 100, 200 or 400 speed film. Now days with digital cameras we can change the ISO with every picture if we desire. 
These lenses imitate the human eye.
Telephoto lenses are much bigger and work like telescopes. The bigger the number the further one can see. However the deeper into a picture you can see, the less you can see around it so the field of view with a telephoto lens is very small.
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