Daily outfit ideas, styled just for you.
An AI stylist and smart closet app that knows your look—and the forecast. Even Cher would approve.
Elevate Your Everyday. Try It.
Need an outfit idea, style advice? Ask Cladwell.
Too many clothes, but nothing to wear?
We’ve been told a story that a bigger closet equals better style, but that’s a lie.
Most of us wear only 20% of the clothes we own.
Compared to 40 years ago, we buy 5 times as many clothes.
The average person throws away 80 lbs of clothes per year.
We’re here to show you how to really get better style.
It’s called a “capsule wardrobe” and we think it can help improve your life. That’s why we created Cladwell.
Discover The Capsule Wardrobe. Oui!
It’s a bit French. Uncover the pieces you love, curate to mix and match, and define your unique style so that getting dressed is effortless.
Save Money
Cladwell users save $600 per year.
Easy Mornings
It takes us only 5 minutes to get dressed.
Better Style
The average user wears 65% of their closet.
The Result?
Clothes you love wearing.
Meet Erin Flynn
Erin Flynn is the CEO and founder of Cladwell, a smart closet and daily outfit app with over one million downloads. Her journey has taken her from the heart of a more-is-more culture to startup founder and fashion insider.
Now, in her memoir, she pulls back the curtain—untangling the stories we tell ourselves about success, identity, and what truly fits—not just in our closets, but in our lives.
“My books show people how to tidy up, and Cladwell can help those who’ve finished tidying up their clothing by helping them create a capsule wardrobe…”
— Marie Kondo
Bestselling Author | Star of the Netflix Show "Tidying Up With Marie Kondo"”
Your stylist, smart closet, and guide to effortless outfits, everyday.
The Cladwell App
