Our network of professionals builds reputation by leading media relations and content creation, guiding social media and creating visual content. We cultivate key relationships and offer strategic communications support for university administration and within faculties and units.

The marketing team provides strategic marketing support to the university’s reputation, rankings, and international recruitment ambitions, as well as supporting the university’s web and digital strategies. The team works with stakeholders across campus to strengthen McMaster’s brand and global recognition.

The public affairs team develops and implements strategies to create and strengthen key relationships between McMaster University and federal, provincial, and municipal government stakeholders to further the University’s aims and objectives.