The luxury studio.
Where exploration meets elevation AND education.
Trendscouting | Strategy Advisory | Academy
Beyond the usual luxury
– by definition and by strategy –
We are a one-of-a-kind luxury studio where a boutique advisory meets an academy.
We decode trends and the mindset just as expectations of luxury clients.
We develop strategies to elevate, (re)position the brand tailored to its unique brand code.
Always with zeitgeist and cultural relevance, never abandoning traditional codes.
As we believe in collaboration, we connect key stakeholders across the luxury industry.
Elevate your expertise and brand now –
be a pioneer and lead the way!
Our insights continuously contribute to the industry to bring progressive change. We are well established and connected across various industries and the academic world – and are in constant dialogue with business leaders and Gen Z students.
For more than 15 years, I have been continuously and internationally dedicated to the topic of luxury. From Berlin to Monaco to Shanghai. I have been teaching on this topic since 2016 and also hold a doctorate in it. Not many luxury experts have a refined understanding of all luxury worlds and codes – from a management, academic, cross-industry, client and international perspective.
This is exactly where we come in. And that's why I founded Code \ Luxe in January 2021."
WHY
we do what we do
At Code \ Luxe, we have the strong belief that every luxury brand needs its own code to evince its relevance and mystical aura. Yet, to tap into the minds and hearts of discerned and younger consumers, a luxury brand’s strategy is no longer just about well-designed, expensive products or services, and a symbolic value.
Just as the code of exclusivity is changing, the luxury code of the future needs different elements to create relevance in the lifeworld of luxury clients. This is why Dr. Julia Riedmeier founded Code \ Luxe in January 2021.
For more information, tune in for a podcast session (in German) with Dr. Julia Riedmeier or read one of her articles or interviews.
WHAT
we do it
LUXURY MARKET RESEARCH
& TRENDSCOUTING \
We uncover rich insights and know that luxury market research needs a different approach.
Thanks to our valuable network, we can count on visionaries or rather inaccessible personalities. Additionally, due to constant international travels and participations in diverse conferences, we capture trends when they emerge.
LUXURY STRATEGY
ADVISORY \
We tackle the codes of the business model of the future, e.g. in terms of products and services, marketing or distribution.
We elevate customer journeys and touchpoints, and decipher the needs and profiles of mysterious luxury clients. We infuse cultural and human relevance or rejuvenate the brand.
EXECUTIVE
EDUCATION \
With a longstanding academic and executive educational background, we have created our experiential format called "Talkshopette".
Opt between tailor-made in-house workshops or seminars and programs in our academy. Topics evolve around e.g. luxury fundamentals, luxury strategies, luxury clients, and luxury retail.
THE CORE INDUSTRIES
AUTOMOTIVE
HOSPITALITY
YACHTING
THE AUXILIARY INDUSTRIES
FASHION
FOOD & BEVERAGES
INTERIOR & ACCESSORIES
JEWELRY & WATCHES
MUSIC & ARTS
(NEW) TECH
PERFUME & COSMETICS
HOW
we do it
From a one-shot call to a specific challenge where you want immediate advice to long-term strategic projects. Choose the format that suits you best.
Luxury also means quality in work and its relationships. That is why we work closely and directly with you, without any outsourcing or delegating. Our value comes from years of expert experience and personalized service. Just like luxury should be. For you!
EXPLORE \ Trendscouting & Market Research.
BRIGHT \ Brainpicking & Sounding Board.
SHINE \ Strategy Advisory.
ELEVATE \ Luxury Academy.
GLOW \ Luxury Talks.
MATCH \ Collaborations.
OUR PARTNER NETWORK
CODE \ LUXE is a proud signatory member of "Monaco Capital of Advanced Yachting"
ACADEMIA & INITIATIVES
CODE \ LUXE is affiliated with academic institutions and initiatives:
As an adjunct professor at the International University of Monaco (IUM), Dr. Julia Riedmeier lectures Luxury Brand Strategy and Luxury Marketing. She also holds the module leadership of the business concentration Luxury Brand Management at Munich Business School (MBS).
Further, she is a regular jury member – e.g. for a business plan competition, a hospitality or jewelry award. On an honorary basis, she is the Ambassador for Germany of the non-profit initiative World Boating Day and an Ambassador of the collective Monaco, Capital of Advanced Yachting. Previously, she served as an advisory board member and editor at „Robb Report Monaco & Côte d’Azur“ and board member of YPY Monaco.
OUR LUXURY CODE
For CODE \ LUXE, luxury must always be responsible and ahead. Otherwise, it is lavishness. Contemporary luxury brands need to make an impact. They need to leave the world better than it was to add value to society, the environment, and the economy.
Whether traditional or nouveau luxe: the elements of wellbeing, sustainability, co-creation must be visible in all perspectives.
It is not an either-or.
To unleash the power of luxury, it requires the harmonious interplay of opposites to ignite innovation, drive strategic thinking, and unlock endless possibilities. Our approach and success formula thrives on the synergy of those complementing opposites:
= [(Academia + Industry) + (Strategy + Operation) + (Analytics + Magic)]
