DIGITAL COMMUNICATIONS

Digital communications and digital marketing represent two of the most efficient and effective ways that businesses of all sizes can engage their customers. This includes those in the golf, real estate, lifestyle and hospitality industries. With decades of digital chops at Communication Links, we can help you find your way through the maze of options for achieving your goals.

Social Media

Social media provides a platform for your customers and prospects to directly engage with you as well as each other, and the value of these digital tools is maximized when you are consistently active on all fronts. It’s all about forging an ongoing relationship to influence opinions, affirm trust and loyalty to your brand.

Email marketing is the most targeted, cost-efficient way to communicate with your customers and prospects. We specialize in designing visually appealing email messages and distributing them so they are engaging on any device. We also help manage the many tasks required for successful email outreach such as growing an opt-in email database, maintaining a "clean" database through effective list hygiene, using trackable UTM linking codes that drive measurable traffic to your website and monitoring/reporting your email performance metrics during and after each campaign.

SEM: SEO & PPC

Search Engine Marketing (SEM) has two components: Search Engine Optimization (SEO) and Pay-Per-Click (PPC). We believe SEO should be every website's top priority. We specialize in the strategic, long-term efforts needed to increase website visibility on the Search Engine Results Pages (SERPs) by conforming websites to the rules of the road according to Google's ever-changing search algorithm. SEO works alongside and with PPC to increase website traffic. PPC is a tremendous equalizer when applied with smart advanced planning, daily budget caps, targeted demographics, well-written keyword-rich ads and ongoing analysis of performance metrics during the life of each campaign.

DIGITAL PUBLISHING

Communication Links flipped the digital switch a decade ago, producing a number of digitally created and delivered custom publications. As the tools improved, the presentation of pieces such as digital brochures, magazines, newsletters and sales brochures also improved. With this kind of flexibility, it’s no wonder custom digital publishing works for a wide variety of organizations and businesses. Communication Links specializes in everything from digital golf and lifestyle newsletters for upmarket private clubs to the one-of-a-kind WM Phoenix Open souvenir programs designed for the tens of thousands following the PGA TOUR’s most-attended tournament.

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