Content Rules, Inc.

What is Content Optimization? ebook

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eBook

The Ultimate Content Optimization Primer

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Download this ebook on content optimization and learn what it takes to streamline your content like never before!

In this eBook, we demystify content optimization and show you how you can make your content:

  • Easier to read and comprehend in all languages
  • More efficient and less expensive to create, translate, locate, and manage

Optimizing content allows you to deliver the right content to the right people on the right device in the right language.

What you will learn:

  • Structure
  • Reuse
  • Separating text from format
  • Terminology management
  • Translation memory
  • How it all works together

There are many reasons to optimize your content:

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Val Swisher

Founder & CEO

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, preparing for and using AI, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Meta, Roche, and IBM. Val has authored four books including “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale” and “Global Content Strategy: A Primer,” both published by XML Press.

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