Content transformation
Content transformation turns existing content—often locked in outdated or inconsistent formats—into structured, modular assets built for today’s dynamic, omni-channel experiences.
We can help you liberate your legacy content from static documents and create a flexible library of reusable components that can be assembled, personalized, and governed at scale.
We do what machines can’t.
Conversion software can migrate your source content into XML quickly and at scale, but it can’t transform the content itself. For that, you need experienced writers and editors who can review your content, understand its purpose, and transform it for maximum impact.
Our content transformation experts do just that. We divide large, unstructured content into nimble topics that follow your information models. We add usable titles that make content easier to find and give your SEO a boost.
We revise content to comply with your authoring guidelines, tag it according to your metadata strategy, and standardize terminology and style for seamless reuse. In short, we transform your content from “one size fits one” to “one size fits many” — and set you up to deliver intelligent content at scale.
We have decades of experience creating and structuring content. Let’s unlock that content and put it to work.
We breathe new life into your content so you can use and reuse all of your relevant content, not just the initial batches you structured. (You know that “phase two” you meant to get to? Leave it to us.)
You have the models in place. It’s our job to fit your content into that model so that you can achieve your content goals.
Together, we increase the ROI of your content.
We help you determine what content to transform, how best to transform it, and how much it’s going to cost. Then we do it.
Content transformation fuels digital transformation
Digital transformation modernizes operations and enhances customer experiences, but it can’t succeed without content transformation. Converting legacy content into structured, reusable assets creates a flexible foundation for personalization, automation, and scalable delivery.
With modular content ecosystems, your content can be recombined and delivered intelligently, supporting AI-driven systems and omnichannel experiences. Content transformation is the key to unlocking the true value of your digital initiatives.
Content transformation is the key to unlocking the true value of your digital initiatives
Digital transformation is the enterprise-wide effort to use digital technologies to solve business problems, modernize operations, and deliver better customer experiences.
It affects every layer of the organization—from workflows and culture to data strategy and decision-making. With digital transformation, organizations aim to:
Improve operational efficiency
Support new business
models
Personalize customer experiences
Accelerate innovation and stay competitive
Content transformation is not just a supporting activity—it is a critical pillar of digital transformation. Without transforming your content, your digital systems cannot personalize, automate, scale, or learn effectively.
Got content transformation problems? We’ve got solutions.
Content not available
We’ll ensure that valuable legacy content is findable and usable in your CCMS. (And findable and usable for your customers, too.)
Can't scale
We’ll bring all of your content in line with your structures so you can deliver personalized, dynamic content at scale.
Choppy content
We’ll optimize content for reuse. Your customers won’t know what’s “legacy” and what’s not, but they’ll appreciate the consistent messaging.
Multiple systems
The sooner you consolidate into a single repository, the sooner you’ll realize the benefits of your structured content ecosystem. We’ll handle “phase two” for you.
Our other services
When it comes to content operations, experience matters. At Content Rules, we’ve refined our consulting approach over decades of working with organizations facing challenges just like yours.
Content
strategy
We create smart, end-to-end global content strategies that drive results—aligning with your business goals, engaging your audience, and maximizing impact.
AI
readiness
We get your content AI-ready by structuring and standardizing it for automation, machine translation, and intelligent systems—so it scales efficiently and drives more value.
Content transformation
Outdated or inconsistent content? We modernize and restructure what you have to improve clarity, usability, and impact—so it meets today’s standards and delivers real results.
Content development
We develop high-quality, on-brand content that’s clear, searchable, and built to perform—delivering impact across every platform, from technical documentation to marketing and digital assets.
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Content Transformation: Breathing new life into legacy content
Ready to liberate content from legacy formats? Want to transform it into modular, dynamic content assets? This eBook shows you how.
