Why hello there

I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.

As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.

30 years in the industry. 1 life-altering catalyst. 2 award entries submitted. 🚀Just beat the clock for the @hsbc_uk @fsb_uk Small Business Growth Awards! ⏳ We’ve entered both the Start-Up and Diversity & Inclusion categories.From the boardrooms of Burberry to the R&D labs @universityofmanchester, the goal remains the same: Engineering a world where no body is left behind.We @differentlyenabled are #unthreading the status quo. 🧵✨ thank you @clothtechvids #techforgood #inclusivefashion #disabledfounder #saas #startup  #onwardandupward
Nothing lights up London like Christmas. Happiest of holidays to everyone!#festivevibes #love #joy #happiness #festivefashion
To kick off #ukdisabilityhistorymonth, I am excited to share this #throwbackthursday reel. Hard to believe it’s been a week since we took #inclusivefashion to the @ukhouseoflords and @abilitynet #techsharepro2025 conference. Now in its 9th year, the event aims to unlock technology’s ability to empower people living with disabilities. The @differentlyenabled team and I were proud to showcase our “Can You See” Campaign that challenged disability stereotypes and discuss with our model, blind advocate and master storyteller @emeraldintherain the tech biases we are overcoming in our scan-to-make-on-demand platform.  You bet we werked on and off that runway with @bullockinclusion , @openstylelab , @intotum_fashion , @unhidden.uk , and @primark. Thank you @brightonmarkie and Lord @craigmackinlay for including us in your important mission. What an honour!
What a way to celebrate #worldballetday2025, #internationaldiversity and #womenschoreography — The @differentlyenabled collaboration with @wendyillustrates, @stanfordstravel, @pineappledancestudios, and @thejonesballet children’s book signing of The Bear Who Wanted to Dance. Followed by @thejonesacademy 2nd Annual Women’s International festival of Choreography with @whitneywaythore Celebrating #dance, #ballet, #bodypostivity, #friendship, #joy@and #dei.
Another great day with @clothtechvids at @universityofmanchester with @differentlyenabled team members @tianxchv @haols81 and @georgiehodson_ reviewing scan-to-pattern results. Making #fashion #inclusive
Thrilled to be in #nyc to guest lecture @fashioninstituteoftechnology telling the @differentlyenabled story. Thank you @paula_zanger for the opportunity. So glad @johnrusseljones of @mrmagonline and DE’s  @chichilapin were part of event. The students were awesome!#onwardandupward #orangehowell #dei
I love it when I have the opportunity to bring people together combining purpose and joy in retail experiences. On Oct 29 the triumphant trio @pineappledancestudios, @standfordstravel, and @wendyillustrates will be hosting a dance event and book signing to celebrate body diversity & positivity as told by @stephstansbie in the delightful #childrensbook The Bear Who Wanted To Dance. A story of #courage #love and #friendship reminding us that hard work and believing in ourselves makes dreams come true!
What a wonderful day the @differentlyenabled team and @jarretyoshida_interiordesign had @officialuom and @manmetuni testing  #bodyscanningtechnology to #aipatterndesign.  Proving that co-creation of #fashion for #peoplelivingwithdisabilities is possible. #onwardandupward #universaldesign

Projects I’m proud of

From Concept to Consumer.

I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.

Here are a few case studies of my work.

Events

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Press

Latest Video

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DACH

Entrepreneurship World Cup National Finals 2022
Honoured to be a jury member of the Entrepreneurship World Cup an initiative from miskglobalforum.com, tgelf.org, genglobal.org, and monshaat.gov.sa. From renewable energy to satellite antennas to dementia detection to luxury chef experiences to supporting creatives—the innovative use and application of tech was impressive and inspiring. Congratulations to the winners, it was great to be part of the jury again.

Latest Article

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MR Magazine

Fashion Futures – 2024 The Year Of Unified Commerce
The integration of technology has made customer journeys more intricate and dynamic, with consumers demanding seamless satisfaction across all shopping channels. In 2024, unified commerce takes centre stage, blending social, mobile, in-store, AI, and e-commerce into a cohesive experience.

Latest Podcast

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PIMsights

The Power Of Digital Storytelling
Uncover unique insights from leading industry experts in the world of eCommerce. Discover their tips and strategies to help drive your own digital success and learn about the relationship between digital domination and product data.

Get a mobile life

Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!

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