CRYSTAL CLEAR
THINKING
TRANSFORMATION
WITH A DIGITAL
STRATEGIST
I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.
As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.
30 years in the industry. 1 life-altering catalyst. 2 award entries submitted. 🚀
Just beat the clock for the @hsbc_uk @fsb_uk Small Business Growth Awards! ⏳ We’ve entered both the Start-Up and Diversity & Inclusion categories.
From the boardrooms of Burberry to the R&D labs @universityofmanchester, the goal remains the same: Engineering a world where no body is left behind.
We @differentlyenabled are #unthreading the status quo. 🧵✨ thank you @clothtechvids
#techforgood #inclusivefashion #disabledfounder #saas #startup #onwardandupward
Nothing lights up London like Christmas. Happiest of holidays to everyone!
#festivevibes #love #joy #happiness #festivefashion
To kick off #ukdisabilityhistorymonth, I am excited to share this #throwbackthursday reel. Hard to believe it’s been a week since we took #inclusivefashion to the @ukhouseoflords and @abilitynet #techsharepro2025 conference. Now in its 9th year, the event aims to unlock technology’s ability to empower people living with disabilities. The @differentlyenabled team and I were proud to showcase our “Can You See” Campaign that challenged disability stereotypes and discuss with our model, blind advocate and master storyteller @emeraldintherain the tech biases we are overcoming in our scan-to-make-on-demand platform. You bet we werked on and off that runway with @bullockinclusion , @openstylelab , @intotum_fashion , @unhidden.uk , and @primark. Thank you @brightonmarkie and Lord @craigmackinlay for including us in your important mission. What an honour!
What a way to celebrate #worldballetday2025, #internationaldiversity and #womenschoreography — The @differentlyenabled collaboration with @wendyillustrates, @stanfordstravel, @pineappledancestudios, and @thejonesballet children’s book signing of The Bear Who Wanted to Dance. Followed by @thejonesacademy 2nd Annual Women’s International festival of Choreography with @whitneywaythore
Celebrating #dance, #ballet, #bodypostivity, #friendship, #joy@and #dei.
Another great day with @clothtechvids at @universityofmanchester with @differentlyenabled team members @tianxchv @haols81 and @georgiehodson_ reviewing scan-to-pattern results. Making #fashion #inclusive
Thrilled to be in #nyc to guest lecture @fashioninstituteoftechnology telling the @differentlyenabled story. Thank you @paula_zanger for the opportunity. So glad @johnrusseljones of @mrmagonline and DE’s @chichilapin were part of event. The students were awesome!
#onwardandupward
#orangehowell
#dei
I love it when I have the opportunity to bring people together combining purpose and joy in retail experiences. On Oct 29 the triumphant trio @pineappledancestudios, @standfordstravel, and @wendyillustrates will be hosting a dance event and book signing to celebrate body diversity & positivity as told by @stephstansbie in the delightful #childrensbook The Bear Who Wanted To Dance. A story of #courage #love and #friendship reminding us that hard work and believing in ourselves makes dreams come true!
What a wonderful day the @differentlyenabled team and @jarretyoshida_interiordesign had @officialuom and @manmetuni testing #bodyscanningtechnology to #aipatterndesign. Proving that co-creation of #fashion for #peoplelivingwithdisabilities is possible. #onwardandupward #universaldesign
From Concept to Consumer.
I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.
Here are a few case studies of my work.
The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.
MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.
Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.
Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.
Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.
Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.
Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!
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