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The History Of Tequila: Over 225 Years of Mexican Craftsmanship
The history of tequila begins here, when José Antonio de Cuervo was granted permission to land in the town of Tequila, Mexico, by the King of Spain and harvest blue agave.
37 years later, his son, José María Guadalupe de Cuervo, was granted the first license to produce and distribute tequila, writing the first chapter in a centuries-long legacy of family-owned tequila.
The Birthplace of bottled tequila
José Antonio de Cuervo, at the La Rojeña Distillery, turned hundreds of agave plants into millions. This production culminated in the export of our barrels to California in 1852.
Cuervo pioneered advanced distillery machinery for tequila making, allowing us to set records by becoming the first brand to bottle tequila individually.
THE FIRST MARGARITA? THAT WAS US.
The year was 1938. The place: Tail O’ The Cock in Los Angeles. Bartender Johnny Durlesser saw a woman across the room – and again the next night. Finally on the third night, it was time to impress her.
He grabbed the Cuervo, added the ingredients, and slid it down the bar – just like the movies.
EXPERIENCE TRADITIONAL TEQUILA UP CLOSE
Journey to the famed La Rojeña distillery located in the iconic town of Tequila, Mexico. Explore the original home of Jose Cuervo – the birthplace of tequila making – where tradition, tequila, and fiestas await.
