Explore Our Work and Resources
We create and share datasets and offer access to secure data environments for further analysis and research.
We curate resource libraries to make knowledge on generosity easily accessible.
We facilitate research collaborations and convene communities to advance knowledge on generosity and civil society.
We analyze generosity and resource mobilization and publish our findings to inform practice.
What We’re Learning
Despite a decrease in donor numbers, we’ve seen fundraising stabilize with a 3.7% increase in dollars raised. Dive into the latest trends and data insights to boost your fundraising efforts.
Building on our study of Civic Intent, our latest research shows that believing you’re part of a generous community makes you more likely to act generously. We’ll continue to dive into these learnings more in 2026.
Everyday giving can work for any nonprofit, regardless of size, age, cause area, or location. The majority of the 300+ surveyed organizations find everyday giving engagement worthwhile. Deepening community relationships and building trust underpin the best practices for both fundraising and volunteer engagement.
In partnership with GoFundMe Pro, GivingTuesday analyzed billions of dollars from tens of millions of donations across three years of aggregated, de-identified platform data to understand what’s driving gaps in nonprofit support, and where opportunity still exists. The findings point clearly to peer-to-peer fundraising as a powerful driver of generosity, particularly for smaller teams looking to grow reach, acquire new donors, and build trust through personal networks.
Explore Our Work by Topic
Strengthening Resource Mobilization
Through studies of fundraising data and donor trends, our work aims to enhance fundraising and supporter engagement by identifying successful practices, including insights from emerging technologies.
Capturing Dimensions of Generosity
By examining the generosity ecosystem beyond monetary donations, our research explores the full spectrum of generosity to understand its drivers, influencers, and classifications.
Understanding the GivingTuesday Model
We analyze GivingTuesday’s global leadership network to provide insights on distributed movements and support peer-learning communities and proximate leadership practices.
