When you’re analyzing how events unfold over time in a SQL database, one of the biggest challenges can be efficiently comparing what’s happening now to what comes next. Each event typically appears as its own row with a timestamp, but meaningful insight often comes from understanding how those timestamps relate to one another. Fortunately SQL Server provides some useful tools for this kind of sequential analysis.
Rather than relying on bulky self-joins or multi-step logic, SQL window functions offer a streamlined way to track these transitions. For example, by pairing the LEAD() function with DATEDIFF(), you can instantly measure the gap between consecutive events and surface insights that would otherwise require far more complex queries.