MSG Networks.

The Project

For over 50 years, MSG has been a pioneer in regional sports television, setting a standard of excellence, creativity and innovation. Committed to their fans, MSG wanted a new XR stage at their Headquarters in New York to transform the entertainment viewing experience.

The Brief

MSG planned to relocate and upgrade their existing studio to a custom-built unit, that would elevate their broadcasting accomplishment and take sports production to the next level.

The Solution

d&b solutions implemented a SmartStage® solution, with LED wall comprising CreateLED AirTV-Pro, with UHD image reproduction for a flawless finish. The stylishly robust ROE black marble LED floor panels with anti-scratch surface and matte finish minimise reflection and bring a polished high-tech look.

Blacktrax real-time camera and lighting tracking, provides a fast and accurate automated solution, enabling presenters to move freely during filming. Bespoke sets can be deployed for varying event setups with augmented reality transposing live content, stats and graphics.

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David Schafer

SVP Product, Technology & Operations at MSG Networks

‘Partnering with d&b solutions to implement our new virtual XR studio has been a transformative step forward in how we engage our audiences.

d&b solutions brought not only cutting-edge technology but also an exceptional level of professionalism and responsiveness. Their team consistently met – and often exceeded – our tight production deadlines while maintaining an unwavering commitment to quality and innovation. The XR studio now plays a central role in our pre- and post-game coverage, allowing us to create immersive, broadcast-quality experiences that elevate our storytelling and brand presence.

d&b solutions’ expertise, collaborative spirit, and forward-thinking approach make them an invaluable partner. Their work has empowered MSG Networks to stay at the forefront of sports broadcasting and set a new bar for what’s possible in virtual production.’