In this episode, we’re joined by Dan Antonelli, CEO of KickCharge Creative, to talk about how branding directly affects the quality of leads deck builders attract. We break down why solid craftsmanship isn’t enough if your trucks, website, and visuals don’t build trust fast — and how homeowners decide who feels “legit” before ever reaching out. Dan Antonelli shares what he sees holding builders back, where branding costs jobs without anyone realizing it, and what matters most to homeowners when choosing a deck builder.

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We’re breaking down why momentum often drops right after a builder decides to grow, including what gets underestimated early on, and what separates builders who gain traction from those who stall.

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In this We Love Deck Builders episode, we dive into the complex world of marketing and why it's not a one-person job. Just like building a deck requires a team of skilled specialists, marketing your deck business involves multiple roles that are essential for success. From the visionary who sets the big-picture goals, to the project manager who ensures all the parts work together, and the SEO expert who boosts your online visibility—each role plays a critical part.

Expecting one marketing assistant to handle everything from web design to SEO to copywriting is like expecting a single crew member to design, build, and finish a custom curved, multi-level deck by themselves. In this episode, we pull back the curtain on the real teamwork required to scale your business and why a solid, multi-faceted marketing strategy is key to long-term success.

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

The Deck Builder Marketing Playbook:
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

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In this episode of the We Love Deck Builders Podcast, April Edwards talks with Jeremy Wilkins, co-founder of Deck Van Gogh and creator of @deckmasterj . With over 20 years in the trades, Jeremy shares his journey of building a business focused on education, transparency, and innovation. From ultra-lean leadership to real-time client designs, Jeremy reveals his approach to growing a successful deck company and brand. Tune in for practical tips and insights on how to grow your business, improve systems, and lead with transparency.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

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Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

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Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

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Who This Channel Is For:
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+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

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In the final episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Eric Fortenberry, Founder and CEO of @JobTread Software. Eric is here to talk about his upcoming session at DeckExpo, “The Business Playbook: How to Build a Great Company from the Ground Up,” and share insights on how deck builders can scale and sustain successful businesses. We’ll also discuss JobTread’s software solutions for optimizing operations, increasing profitability, and improving customer experience. As this series wraps up, we’ll reflect on the incredible value DeckExpo has to offer and why it’s a can’t-miss event for anyone in the decking industry.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

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