The Builder & The Breaking Point
From Reputation to Systems. How Tommy Holstein Got Ready to Scale.
- System: Growth
- Period: December 2nd 2024 – Present
- Location: Missouri
Meet the Builder
Tommy and Tara Holstein founded Solid Ground in 2009 in Missouri, earning a reputation for quality craftsmanship and client-first service. Their focus on integrity, clean design, and clear communication built loyal clients and steady referrals.
By 2024, they were already strong, but they wanted to accelerate their growth while maintaining the quality and values that made their company stand out.
Before & After
Organic Traffic
119
Organic
Traffic
283
Organic
Traffic
Organic Keywords
169
Organic
Keywords
227
Organic
Keywords
Authority Score
7
Authority
Score
13
Authority
Score
Reviews
20
Google
Reviews
54
Google
Reviews
The Opportunity
Tommy and Tara were getting leads, but many didn’t fit their budget or services, making conversions tough. Their site had low traffic and an authority score of just 7, leaving untapped potential.
Operational bottlenecks slowed growth, while strong competitors like Chesterfield Fence and Deck, Outdoor Living Inc., and Lakeside Renovation added pressure. They needed higher-quality leads, better site authority, smoother operations, and a way to stand out—without overextending their team.
The Growth Phase - Turning Systems Into Scalable Results
When Tommy and Tara partnered with DBM in 2024, the aim was sustainable growth. We revamped their website, optimized local SEO, implemented CRM and automation, and added robust performance reporting.
The Growth Phase - Turning Systems Into Scalable Results
When Tommy and Tara partnered with DBM in 2024, the aim was sustainable growth. We revamped their website, optimized local SEO, implemented CRM and automation, and added robust performance reporting.
The Power of Strategic Change
By embracing a data-driven approach, which included a focus on local SEO, targeted paid ads, and content strategy, Solid Ground experienced a significant uptick in both organic search rankings and paid traffic.
These results demonstrate how Solid Ground moved from relying on sporadic leads to having a steady, scalable marketing system that fueled growth and visibility across multiple channels.
More
Ad Views
More
Website Visitors
Average lead
a month
Organic traffic increased
The Takeaway
Tommy and Tara Holstein’s transition to a data-driven, scalable marketing system with DBM transformed Solid Ground. Moving away from inconsistent leads and operational bottlenecks, they saw impressive growth across all key areas.
Their organic traffic increased by 69%, their organic keywords grew from 169 to 227, and their authority score improved significantly. Their number of reviews jumped from 20 to 54, further boosting their online reputation.
Don’t Let Your
Competitors Outshine You!
We help our clients become the go-to deck builders in their markets by positioning their websites higher in Google Maps and search result rankings. We will audit your website to see how it performs.
