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    The reality witnessed in the Amazon. Why companies participating in COP30 are acting now.
    Management/Business
    2026/02/26

    The reality witnessed in the Amazon. Why companies participating in COP30 are acting now.

    Takashi Araki

    Isuzu Booth Makes a Strong Impression at Mobility Show. What Future Experience Did the Star-Studded Team Create?
    Creative
    2026/02/26

    Isuzu Booth Makes a Strong Impression at Mobility Show. What Future Experience Did the Star-Studded Team Create?

    Ryoichi Nakano

    SeriesHow to Create an Exhibition. What is an Exhibition in the "Content × Experience" Era? [4/4]
    The 2026 desire trend: "Reversal to Single Tasking." Nikkei Trendy × Dentsu Inc.'s thorough analysis!
    Marketing
    2026/02/25

    The 2026 desire trend: "Reversal to Single Tasking." Nikkei Trendy × Dentsu Inc.'s thorough analysis!

    Tetsuo Katsumata, Hisashi Sato, Takashi Chiba

    SeriesDENTSU DESIRE DESIGN's Approach to Marketing Reconstruction Based on "Theory of Desire" [32/32]
    2026 Desire Trend: "Tokenization of Effort." Nikkei Trendy × Dentsu Inc.'s In-Depth Analysis!
    Marketing
    2026/02/25

    2026 Desire Trend: "Tokenization of Effort." Nikkei Trendy × Dentsu Inc.'s In-Depth Analysis!

    Tetsuo Katsumata, Hisashi Sato, Takashi Chiba

    SeriesDENTSU DESIRE DESIGN's Approach to Marketing Reconstruction Based on "Theory of Desire" [31/32]
    【Awareness】
    Marketing
    2026/02/24

    【Awareness】

    Yutaka Miyakawa

    SeriesA resident of the marketing world peeked into the world of art. [14/14]
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    Theme Articles

    Topics
    The 2026 desire trend: "Reversal to Single Tasking." Nikkei Trendy × Dentsu Inc.'s thorough analysis!

    The 2026 desire trend: "Reversal to Single Tasking." Nikkei Trendy × Dentsu Inc.'s thorough analysis!

    Marketing
    Isuzu Booth Makes a Strong Impression at Mobility Show. What Future Experience Did the Star-Studded Team Create?

    Isuzu Booth Makes a Strong Impression at Mobility Show. What Future Experience Did the Star-Studded Team Create?

    Creative
    What's the Difference Between "Praise" and "Recognition"?

    What's the Difference Between "Praise" and "Recognition"?

    Advertisement
    Spreading the Culture of "Living Like a Local" in the Japanese Market Too: A Decade of Close Collaboration with Airbnb

    Spreading the Culture of "Living Like a Local" in the Japanese Market Too: A Decade of Close Collaboration with Airbnb

    Social issue
    The reality witnessed in the Amazon. Why companies participating in COP30 are acting now.

    The reality witnessed in the Amazon. Why companies participating in COP30 are acting now.

    Management/Business
    What is the integrated TV and digital planning strategy supporting Marugame Seimen's upward trajectory?

    What is the integrated TV and digital planning strategy supporting Marugame Seimen's upward trajectory?

    Media/Contents
    Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

    Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

    Customer Experience
    FUKAYOMI members are growing! "What Will Future Consumers Desire?" Book Club Report

    FUKAYOMI members are growing! "What Will Future Consumers Desire?" Book Club Report

    Idea
    Do Cats Soften the Atmosphere at Home? The Mysterious Relationship Between Cats and Humans

    Do Cats Soften the Atmosphere at Home? The Mysterious Relationship Between Cats and Humans

    Digital/Technology
    The "desire" that pushes consumers hesitant about exclusivity is a sense of "superiority" and "security" over others.

    The "desire" that pushes consumers hesitant about exclusivity is a sense of "superiority" and "security" over others.

    Insights/Research

    NewsView List

    News
    Media Trend Report 2026 Released: PR Consulting Dentsu Inc. Analyzes "Six Major Changes"
    Media/Contents
    2026/01/26

    Media Trend Report 2026 Released: PR Consulting Dentsu Inc. Analyzes "Six Major Changes"

    PR Consulting Dentsu Inc. has released the "Media Trend Report 2026: Six Changes Media Predicts for 2026."

    The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.
    2026/01/22

    The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.

    Released the picture book "Ichiro and Ikkū" created with Ichiro and Dentsu Inc. Donated to elementary schools and libraries in Kobe City.
    2026/01/08

    Released the picture book "Ichiro and Ikkū" created with Ichiro and Dentsu Inc. Donated to elementary schools and libraries in Kobe City.

    Bringing Smiles and Exchange to the Noto Peninsula Earthquake Disaster Area. "Noto Town Boccia Tournament" Event Report
    Social issue
    2026/01/05

    Bringing Smiles and Exchange to the Noto Peninsula Earthquake Disaster Area. "Noto Town Boccia Tournament" Event Report

    Cross-Industry Smart Home Project "HAUS UPDATA". AI provides lifestyle support based on in-home data.
    Marketing
    2025/12/25

    Cross-Industry Smart Home Project "HAUS UPDATA". AI provides lifestyle support based on in-home data.

    Seminar / EventView List

    Event
    [Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19
    セミナー
    Recruitment Closed
    Marketing
    2026/01/27

    [Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19

    0
    [Participants Wanted] Do! Solutions Webinar: "The Cutting Edge of Integrated CRM to Enhance Brand Value" - January 27
    セミナー
    Recruitment Closed
    Marketing
    2026/01/08

    [Participants Wanted] Do! Solutions Webinar: "The Cutting Edge of Integrated CRM to Enhance Brand Value" - January 27

    0
    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar "Changes in Purchasing Behavior Driven by AI" January 21, 2026
    セミナー
    Recruitment Closed
    Marketing
    2025/12/24

    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar "Changes in Purchasing Behavior Driven by AI" January 21, 2026

    1
    [Call for Participants] Waseda University Institute of Industrial Management Forum "History and Outlook of PR in Japan" January 19, 2026
    セミナー
    Recruitment Closed
    Media/Contents
    2025/12/23

    [Call for Participants] Waseda University Institute of Industrial Management Forum "History and Outlook of PR in Japan" January 19, 2026

    0