D&T helps organisations accelerate their social and environmental impact through engaging campaigns that drive action

Scroll to content
Image

Movements that matter

Most campaigns educate and inspire, but that’s often where it ends. The problem is that most people understand the problem but don’t change their behaviour.

We build campaigns that stick by starting where people are, not where we wish they’d be. Here’s how:

Understand the friction. We map the barriers your audience faces and find pressure points where small interventions create real shifts.

Make progress visible. We design feedback loops that show people they’re making a difference. When progress is shared socially, behaviour becomes identity.

Tap into what really drives behaviour. Status. Identity. Community. Reward. We use behavioural science to turn motivation into momentum.

Build community, not just campaigns. Real movements happen when people feel part of something. We create conditions where the desired action becomes the norm.

Find out more

How we can help:

  • Behavioural mapping sprints

    Map your audience's daily actions, identify barriers, and discover where to interrupt patterns through techniques like, nudging, gamification, and rewards.

  • Brand building and impact storytelling

    Craft narratives that connect to identity and belonging, so people rally around your cause.

  • Campaign strategy

    Design journeys that hook people in, build momentum, and move them toward action using real audience insights.

  • Campaign Creative

    We'll produce all the branded collateral you need, from websites to out-of-home activation, we'll engage your community and build your movement.
Image

Design & tonic are a dream to work with. This year, we worked with Sam to create a new brand identity and marketing roll-out for City to Sea. She has created something bold, bright and beautiful that helps us stand out from the crowd and connect our supporters with who we are and what we do. We not only look more professional and authentic, but we’ve seen a huge increase in engagement across our digital platforms since launching.

-Jo Morley, Marketing Director - City to Sea-

D&T re-branded our Refill campaign, creating a lot of assets that were stylish and engaging and we've had very positive feedback on everything since it launched. The assets she created have been shared by hundreds of organisations across the world with high levels of engagement, which is a testament to her work. Sam is very professional with good, regular communication to ensure she completely understands the brief and what we have in mind.

-Eve Warlow, Marketing Manager, Refill-

Design & Tonic produced the branding, creative thinking and design for Save@work a large multi-country project, trying to reduce energy consumption in the workplace. The final project was a huge success, all the office's involved managed to reduce their energy consumption, through simple changes in behaviour. The bright, fresh designs engaged the workers and created new social norms within the workplace.

-Karen Robinson, Marketing Manager, Save@Work-

Sam redesigned our member's magazine to a very tough brief and did such an amazing job of it - we had so much positive member feedback on the new look. Since then, Sam has challenged our briefs and requests to ensure we stay fresh, true to brand and consistent. Sam works really hard to deliver us fantastic creative as well as working to budget and often tight timescales. She has a nice flexible working approach - always putting us the client first.

-Gemma Heaysman-Burns, Marketing manager, Supporter Development, Soil Association-
Transformation testimonials

Latest projects

Image

Think Fashion

Strategy / Branding / Campaign / Print / Digital

A 5 week challenge to break fast fashion habits

See more
Image

Refill Return Cup

Branding, Campaign, Digital & Print

Pioneering reusable cup schemes in Bristol and Cardiff

See more
Refill project in Bournemouth, Christchurch and Poole

BCP Council

Transforming beachgoers into refill heroes

Transforming beachgoers into refill heroes

See more
Let me see more projects

Download my step-by-step guide to increase engagement in your campaign

This step-by-step guide will help you discover:

  1. Why you might not be getting the engagement you’d like from your campaigns.
  2. How you can improve your engagement by diving deep into your target audience’s mindset ( I’ll show you how).
  3. How your audience’s instinctive behaviours may be affecting the level of engagement you can achieve.
  4. How you can use behavioural psychology in your campaign to achieve a positive change in behaviour and an uplift in engagement.
Image