With the recent launch of Apple’s iPhone 7, the market is on the hunt for a phone case that will protect, while still letting their personality shine. This can be achieved through personal customization. 

The goal of #Hacked is to provide customers with customizable iPhone cases with/through the choice of add-on accessories while giving back/supporting the females in tech. #Hacked can be a gender neutral case, but for our main #Hacked case, it represents the women. With gender neutral cases and accessories to come. The #Hacked iPhone case will be an impact resistant, flexible plastic case with two attachments points on both sides of the case. This is the point for the customizable add-on accessories. Some of the accessories will include (but are not limited to) wristlet straps, portable battery packs, portable blue tooth speaker, dainty fashion accessories (tassels, charms, and etc.), and even accessory options for those who dare to go bold with no case at all. The add on accessories will really make this your iPhone, and your case. In the market we see many iPhone cases which come with a built in battery pack or battery pack attachment case, many of which, may be a little bulky. We also see many cases with cardholders/card slots. Theses cases all make life a lot more convenient, as many of the things we need are now just at the palm of our hands. Some general competitors would be Speck, and Otterbox which are well known to providing great protection for your iPhones. Other competitors include sites such as Casetify, and Society 6, which have a wide variety of phone cases from florals, to marble prints, to illustrations, and more. Sites like these really cater to a wide range of consumers, and you ought to find a case that fits your personality and is aesthetically pleasing to you. With #Hacked, we strive to provide cases/accessory add-ons that cater specifically to your needs to fit your lifestyle. We understand that everyone’s needs are different, so with our accessory add-on options, your case will truly be unique to you. Our target market is the young professional, ages 19-34. Female and male. They live in major cities. They are fashion forward and always on the move, just like the fast pace of their city. They have medium to high disposable income and are willing to spend on items that add value to their busy lives. They are into networking and social events. They are highly creative, hardworking and determined, and always looking for ways they can give back. When it comes to buying phone cases, consumers usually just buy one, and keep that one until it falls apart. For our customers, it is the same way. When they buy their case, they will expect the case to last them. Also, with the possible features of our accessory add-ons, this case will truly be the only one they need.
Our brand #Hacked wants to make lives easier, through functionality and individuality with the basis of keeping things simple and minimal. This can be seen through a refined color pallet that is yet attention grabbing and clean. All content is consistent through all channels. Social Media will play a great part in marketing the #Hacked iPhone case. Instagram is a great platform for new discoveries. With Instagram, we can promote the #Hacked iPhone case by utilizing hashtags (key words), since that is a way to engage and reach wide audience to create interaction and buzz and better discoverability. We will also include the direct link on the Instagram page so consumers who are compelled to purchase, can do so easily via their phone. Utilizing Facebook is also a great way to introduce the #Hacked iPhone case. Facebook has over 1 billion active users. Users have the ability to share posts and make content go viral. This would be a great way to show the phone case as well as share its story and the cause it goes towards. Another great tool is the ads through social media platforms such as Instagram, Facebook and Twitter. These social media platforms all have a timeline layout. So as users scroll through their timeline, the ad will show up (on their timeline) with the image of the phone case and a small blurb along the line of “The #Hacked iPhone case, supporting females in tech.” Something short and simple can be intriguing, causing the user to click on the ad to find out more. The retail channel is also an important one for those who want or desire instant gratification. With so many other iPhone cases out there, it is important that we utilize a Point of Purchase to draw the customers to see what the #Hacked iPhone case and add-ons is all about. We will utilize display tables to display the iPhone cases along with display blocks to show add-on accessory options. We do not want to draw the attention so much to us, the designers, but we want to build awareness of the cause and why this iPhone case is the right one for them. There are key components when it comes to PR and Media. In the current digital age, features and coverage on major business and fashion publications is key. They would make great coverage for the announcement of the #Hacked iPhone case. The announcement would likely come about in articles published on sites such as Elle, Allure, Glamour magazine, industry leading Women’s Wear Daily, and even through tech sites such as Tech Crunch, Wired, and more. We think that with such digital coverage on the #Hacked iPhone case, it will increase the social buzz about the iPhone case and the cause that we are supporting. With many publications, it will also increase the likelihood of the #Hacked case coming up during consumer “iPhone 7 case” searches. Another important and impactful way to announce this product is through a launch party/event here in New York City. The event would include fashion insiders, tech insiders, women in tech and more. It could include a guest panel discussing the importance of female in tech, then a portion for the student designers to talk and introduce the phone case and the thought process that led to this winning product. This would generate a lot of press for the case along with the cause that we are supporting. All of this will lead to a great and successful launch of the #Hacked iPhone case (supporting female in tech). Through our #Hacked iPhone case which was designed by women, it shows that hacking goes beyond computer coding. It is a way of reframing systems that are already embedded in society and industry. We are reframing the way people think about the women in tech.

Hacked is the brainchild of three female hackers. Understanding the importance of diversity in an industry. We believe in supporting females in tech.