Kevin is a Bay Area micro-entrepreneur running the cult status "Bacon Bacon SF" food truck and cafe. Each week he plans the truck locations, menu, supply list, prices and many other decisions based on variables such as past sales, events, weather, fuel costs and more. When interviewing him for this project, he mentioned that he "trusts his gut". With an iPad, pen and piece of paper, he spends hours checking various sites such as Underground weather, SF events pages, Google maps, GasBuddy and many others in search of useful data. He then distills this data into decisions. He currently spends very little time looking at his days cash on hand or fine tuning his revenue and cash flow projections, although he knows this is important and has had to delay paying employees and vendors, dip into his savings and even ask for loans from family and friends when revenue wasn't what he expected it to be (scary and embarrassing).
Sparkly will make it easier for Kevin to make the best decisions now and plan for the future, optimizing revenue and cutting costs. Decisions are no longer based on "gut feelings" but on data-driven recommendations that save them time.
Sparkly utilizes available data and Machine Learning to give "right now" decision support in a simple and useful format (weather, locations, events, fuel costs and more). Mid term analysis and decision support includes insight regarding cash flow and credit needs.
Simple, easy, useful:
- Go to Sparkly: http://sparklycapital.appspot.com
- Authorize financial accounts, social media, geolocation, etc. (no data entry)
- Receive customized insights that propel your business to optimized revenue
Partners like licensees (financial product providers), Referral sites (SF Food Trucks) and event/location Coordinators (bars, events, stadiums) will benefit by acquiring and retaining customers, offering them industry-specific decision support.
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