Techcessible

Techcessible

A company founded with a heart-warming story to empower young women with disabilities to engage within the technology industry.

Making the technology industry “Techcessible.”

Target Market

Techcessible has realized the importance of recognizing young women with disabilities and their needs to participate in the use of technology. We are focusing on young women with disabilities such as Muscular Dystrophy, The Blind Community, and Rheumatoid Athritis. We realize the struggles of these young women and want to contribute to their involvement with technology. 

Mission Statement

Techcessible will place values on helping young women with disabilities become involved in the world of technology. We want to empower these young women to stay involved, and contribute ideas of how to make this industry equally attainable with both men and women. Techcessible will hold two main values: 
(1) Inspire young women with disabilities to contribute to the future of technology. 
(2) Encourage young women with disabilities to exemplify to our communities that technology is accessible to everyone. 

Value Proposition

Techcessible will value our products on: 

(1) Simplicity – easy to use, easy to hold in your hand. Depending on the disability, it can become difficult for a young woman to hold their phones for a long duration of time. With an easy-to-hold iPhone 7 case two-ring holder, she will be able to hold her phone for as long as needed. 

(2) Functionality – A rubber two-ring holder that can rap around her fingers and stay put when utilizing her phone. If needed, can hold the phone on her fingers while moving. 

Buyer’s Buying Cycle

Our target market is going to be aimed towards an inexpensive costing phone case. We need to make sure we are keeping the price values within a reasonable price that will make consumers contribute to the importance of the relevance of staying in the technology world. 

Brand Image:

Our designs are the face of fashion. We have incorporated different designs that showcase even what is being modeled down the runway. We want to make sure that these young girls with disabilities are carrying phone cases that are popular, well-liked, and the need for keeping up in the technology industry. 

Social Media

Techcessible will rely on Instagram & Instagram Stories to display our phone case being used by our young women with disabilities. We will want to exemplify the simplicity and functionality of our design, and the impact it has on our young generation of technology gurus. 

In-Store Retail Strategy

We would like to demonstrate the meaning and importance behind our story. Our story is why consumers will want to buy our designs and products. We will create signage of each design, telling a story of a young woman with disabilities who has used our case and why she enjoys being involved within our technology world. 

Public Relations & Media

We would like our products and stories to be published in major fashion magazines and major journalism publications. We want to make a difference in our technological world and the reason it is so important women of all types must be invested within it. We would want our story to shine, and get our important message across.

Commercial

We would like this commercial to air within all media outlets. Certain clips should be on Instagram, our Facebook page, and within our partnerships media outlets. Within the Apple store, we would like parts of our commercial to be displayed on the larger screens to make people understand why this message being communicated is so important to us. 

Our Story

We want our story to be communicated on all channels. We want to make our young girls with disabilities feel a part of the large world of technology. They can. This phone case will make this possible for them. We want to continue inspiring any woman to want to make a difference in the technology world and contribute to its innovation.