uBasket

Inspiration

• Pain point in ecommerce for retailers
• Future of ecommerce moving to data driven, personalisation
• Support in developing ideas by Nick, Hafez and all YoYo team

What it does

• Save what you want to buy from multiple sites
• Make a single payment in our site, bypassing all registration required

How we built it

Starting off with an Ionic/AngularJS/Cross-Mobile-device approach we quickly pivoted to a completely web-based app with a FuelPHP/MySQL [LAMP] backend and Bootstrap/Javascript frontend. A Google chrome JS based extension compliments our app and a Neo4j database helps us recommend products to users based on previous purchases of similar clients. The Pusher API makes the interaction between the Chrome extension and our servers easier and we've simulated the Yoyo endpoints that are currently private to meet our payment needs. We've had to manually integrate through the extension into websites of suppliers.

Challenges I ran into

• Finding a compelling use case

Accomplishments that I'm proud of

• We learn a lot, worked really fast and was a great team

What I learned

• Technical: Google chrome extension development, Pusher API
• Non-technical: Business model generation: user first

What's next for uBasket

• Since we gather complete data on consumer's online shopping behaviour, we can do a lot with that
• Also we can keep pushing boundary of ecommerce by solving the 68% shopping cart abandonment problem that cost the industry 4 trillion USD (growthhacker.com) using our data from understanding behaviour to increase start to purchase conversion

Built With

• javascript
• neo4j
• php
• pusher
• sql
• yoyo