To bring immersive, engaging experiences to the guests at Universal Studios our team sought to bring new, innovative technology to enhance the magic wands of Olivanders. Our Alternate Reality Game (ARG) presents guests with an invisible war against the Dementors who frequently invade Diagon Alley and its surrounding lands. Guests are encouraged to use their wands to vanquish the Dementors across the park to collect points and earn incentives such as Express Passes and coupons.
When a wand wielder flicks their wand, any Dementors nearby are instantly vanquished. This is visible in the companion application which places Dementors based on wait time data to coax guests to low traffic areas. If a guest is in a queue the mobile application can interact with park installations to create an immersive, dramatic experience using context and location aware special effects. For our proof of concept our team has implemented the Philips Hue lights in concert with the mobile app to give the wand a pronounced effect on stage.
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