Tracking outbound links is one of the most practical ways to understand how users interact with your website and where they go next. For B2B marketers and data-driven professionals, this type of insight helps sharpen strategy, justify decisions, and tighten the feedback loop between content, user experience, and business goals. With Google Analytics 4 (GA4), Read More
In digital marketing, we love data. We build campaigns, track clicks, monitor conversions, and refine strategies based on the outcome. But you can’t track everything (well…👀). There’s a growing part of the web where traffic slips through the cracks. It’s a layer of sharing known as dark social. The term and type of traffic isn’t Read More
Google Analytics 4 offers a flat data model where everything happening on your website is recorded as events, regardless of what you want to track. Understanding events in GA4 is fundamental for eCommerce businesses. It enables a person to follow and analyze important actions that provide valuable insights toward optimizing conversions, improving user experience, and Read More
Automatic WordPress plugin updates sound helpful in theory, but without expert oversight, the feature can become more of a problem than a solution. If you’re managing your own (or a company’s) online presence, understanding the trade-offs is critical. Let’s take a deeper look at why automatic updates aren’t always the safest option, how they disrupt Read More
Google Analytics has been one of the top tools for marketers in the past decade, and it became the most widely used web analytics service on the Internet as. As of April 2025, GA4 (the latest production release of Google Analytics) surfaces automatically-generated insights directly in report pages (e.g., sudden “Purchase” spikes), with one-click access Read More
WordPress core updates are essential for keeping our beloved CMS secure and relevant, but they also pose risks to site stability when not managed carefully. As WordPress core contributors, DevriX is part of the rigorous test updates, but we can’t control how, when or if at all, plugin developers respond. WordPress has core releases categorized Read More
Every marketer gets to a point where it’s necessary to step back and re-evaluate portfolios. Whether you’re building a pitch for stakeholders or advising clients on long-term brand development, understanding where products stand in the market is crucial. That’s where the BCG matrix comes in. Developed by the Boston Consulting Group, the tool remains a Read More
Reaching the right people at the right time with the right message is a marketing must. Your business has to be data-savvy nowadays, and understanding target demographics is key to staying competitive. That’s where ad targeting comes into play. In this guide, we’ll go through the ad targeting fundamentals, focusing on three primary strategies: demographic, Read More
Faceted navigation is a background feature that improves user experience without drawing attention, especially when done well. But if handled poorly, it clutters your interface and creates search engine issues. You may run an ecommerce site, a B2B portal, or a content-heavy platform. Proper faceted navigation helps both users and your site’s visibility. With experience Read More
Reaching the right people at the right time with the right message is a marketing must. Your business has to be data-savvy nowadays, and understanding how to advertise is key to staying competitive. That’s where ad targeting comes into play. In this guide, we’ll go through the ad targeting fundamentals, focusing on three primary strategies: Read More
Marketers know how to track click-through rates and campaign impressions. But underneath all the data, there’s an abstract influence to customer behavior: emotion. Emotional branding bridges the gap between products and people, building bonds that convert browsers into loyal buyers. Understanding how people feel about a brand often reveals more than raw metrics can. In Read More
Running PPC campaigns without regular checkups is like driving a car without a dashboard. You may get somewhere, but you won’t know if your engine is overheating, your fuel is running low, or your tires are wearing out. A PPC audit tells you what’s working, what’s wasting budget, and where you can improve. Whether you’re Read More
