Welcome to FirstLook
FirstLook helps game studios understand and engage their audiences from gathering insights and tracking creators to managing playtests and sending targeted communications - all in one platform.
Whether you’re preparing your first closed beta, running community sentiment programs, or building long-term relationships with players and creators, FirstLook simplifies the hard parts so you can focus on building and growing your game.
Getting Started
Section titled “Getting Started”Ready to get up and running?
The Getting Started Guide walks you through the essential setup steps - connecting integrations, configuring your workspace, and preparing to launch your first campaign or playtest.
Get the Most Out of FirstLook
Section titled “Get the Most Out of FirstLook”Run Playtests and Closed Betas
Section titled “Run Playtests and Closed Betas”Use FirstLook to plan and manage every stage of your testing cycle from invitations and onboarding to Steam key distribution and post-test feedback.
Learn how to set up a playtest →
Understand Player Sentiment
Section titled “Understand Player Sentiment”Collect ongoing feedback from your community to see how players feel about new updates, patches, or announcements. Track changes in sentiment over time and make data-driven decisions about your game’s direction.
Learn how to collect and review sentiment →
Track and Manage Creators
Section titled “Track and Manage Creators”Identify which content creators are playing or sharing your game, track their engagement, and invite them into your programs. FirstLook helps you understand who is driving interest and how your creator network grows over time.
Learn more about creator tracking →
Gather Structured Feedback
Section titled “Gather Structured Feedback”Create targeted surveys to collect structured feedback from players and community members. Schedule them after key moments - new builds, betas, or announcements - and review results directly in your dashboard.
Engage Your Audience
Section titled “Engage Your Audience”Keep your players informed and active with email announcements.
Share news, updates, and opportunities for involvement — all from within your FirstLook dashboard.
Learn how to send announcements →
Need Help?
Section titled “Need Help?”We’ve created a private Discord community where FirstLook studios share ideas, ask questions, and collaborate on audience engagement strategies.
