Send automated SMS campaigns across your customer journey

SMS marketing lets businesses like yours send permission-based text messages to customers. It’s ideal for updates, promotions, reminders, and alerts. With high open rates, it’s a fast, personal way to reach your audience on mobile devices.

SMS marketing drives engagement, conversions, and customer loyalty. Benefits include:

• High engagement: Messages are read almost instantly
• Timely communication: Perfect for promotions, limited-time offers, or reminders
• Personalization: Tailor messages based on behavior and transactional data
• Cost-effective: Reach many customers without expensive campaigns

Using an SMS marketing platform, you can manage subscribers, schedule messages, and segment your audience. Messages are sent only to contacts who have opted in, ensuring compliance and relevance. Automation lets you trigger messages based on behavior, events, or purchase history.

Some examples of SMS marketing are:

• Promotion and discount codes: Everyone loves a good deal. Send targeted offers to drive sales, reward customer loyalty, or incentivize repeat business.
• Flash sales: Create a sense of urgency with limited-time flash sales. SMS messages have a 98% open rate, ensuring your customers won't miss out on these irresistible deals.
• Events: Keep your audience in the loop with important event updates, reminders, and exclusive invites. Build anticipation and generate buzz around your event by sharing key details, scheduling tips, and exclusive behind-the-scenes looks.
• Re-engagement: Don't let your customers forget about you. Use SMS marketing to re-engage inactive customers, revamp interest in your products or services, and remind them why they fell in love with your brand in the first place.

Pricing depends on volume, region, and features. Dotdigital offers scalable plans to suit small businesses through enterprise teams. Contact our team or check our pricing page for details.

Yes. With engagement rates as high as 98%, SMS is a fantastic channel for connecting with customers. Text messages are quick and personal, which helps build customer engagement and foster customer loyalty.

Absolutely. SMS works alongside email, WhatsApp, in-app, and web campaigns. Dotdigital lets you coordinate messages across channels and even convert email content into SMS with one click using WinstonAI™, creating a consistent experience for your audience.

• Welcome messages: Introduce new subscribers
• Abandoned cart reminders: Recover lost sales
• Events: Promote and update attendees
• Post-purchase: Strengthen relationships
• Re-engagement: Connect with inactive customers
• Seasonal campaigns: Boost sales during holidays or promotions

By integrating SMS marketing with these programs, you can significantly enhance customer engagement, maximize revenue, and improve your overall marketing strategy. To learn more, read our blog on automation programs.

• SMS: Text-only messages up to 160 characters, great for alerts, reminders, and promotions
• MMS: Includes images, videos, or audio for richer engagement
• WhatsApp: Interactive messages with rich media, enabling two-way conversations

Each channel can complement the others, letting you reach customers in the way they prefer.

• Offer clear, easy opt-ins on your website and social channels.
• Provide incentives like discounts or exclusive content.
• Promote benefits of subscribing in emails and in-store signage.
• Send valuable, engaging messages consistently.

Yes. Dotdigital SMS supports GDPR and TCPA compliance, including opt-in management. We use premium sending routes to ensure high deliverability, so your messages reach customers reliably.

Monitor delivery rates, opens, clicks, and conversions in real time. Use this data to optimize messages, improve engagement, and increase ROI for future campaigns.

You can create and send your first SMS campaign within minutes. Dotdigital’s drag-and-drop builder and automation features make it easy to set up messages without IT support.