• Conor Murray, Director, Regulatory and Public Affairs, egta

• Joe Jones, Director of Research and Insights, International Association of Privacy Professionals (IAPP)

• (Moderator): Johannes Schäufele, Partner, SKWSchwarz
• Catherine Armitage, Team Leader, Advertising, DG Connect
• Lucio Gagliardi, Digital Advertising Product Manager, IAB Europe
• Elena Turtureanu, VP, Legal and Privacy Compliance at Adform A/S

Almost two years into the Digital Services Act, scrutiny over large platforms is on the rise — and not without geopolitical repercussions — while national markets are still getting up to speed with requirements, implementation and enforcement. Is there more to be done to ensure the DSA truly fulfils its objective of setting out harmonised rules for a safe, trusted and predictable online environment for users in the EU? What role for the European Commission and national Digital Services Coordinators in clarifying expectations and facilitating compliance? How can compliance turn into an opportunity for collaboration and not put a brake on European competitiveness?

Our speakers will bring in four different perspectives — association, industry, regulator and legal — and help us dissect the challenge of DSA compliance, analysing the obstacles encountered so far and exploring recommendations for effective future implementation.

Join us for a coffee and a chat!

• (Moderator): Cristiana Firullo, PhD Candidate, Department of Information Science, Cornell University, and IvyPlus Scholar, Department of Economics, Stanford University
• Claudia Canelles Quaroni, Privacy and Safety Lead, CCIA Europe
• Nathalie Laneret, Vice-President Government Affairs and Public Policy, Criteo
• Karolina Mojzesowicz, Deputy Head of Unit, Data Protection, DG JUST

Technological innovation thrives in fast-paced settings, while good regulation requires reflection and consensus. Two key components of the digital industry travel at drastically different speeds: how can they move forward in harmony, fostering a safe yet innovative single market?

Mario Draghi said it best a year ago when first presenting his report: “The problem is not that Europe lacks ideas or ambition (…) but that innovation is blocked at the next stage: we are failing to translate innovation into commercialisation”. Join our speakers to learn how different sectors are learning to innovate in a highly regulated environment, benefiting from European safeguards while rebuilding the competitiveness of the Union.

Enjoy our networking lunch!

• (Moderator) Horst Heitz, Chair of the Steering Committee, SME Connect
• Benjamin Cohen, Founder, Y-Brush
• Christophe Erregeerts, Captain MarTech, BAM
• Dax Vercauteren, Founder, SymDroid Services

Is personalised advertising an option for small businesses? And how can it be done responsibly and in compliance with EU rules, even at a small scale? Learn from three companies who made it a success.

• (Moderator) Horst Heitz, SME Connect
• Aaron Shuster, Global Head of Strategy and Business Development, Amazon Ads
• Benjamin Cohen, Founder, Y-Brush

Generative AI is everywhere around us: join our speakers to discover how Amazon Ads uses it to support advertisers and entrepreneurs.

• Konrad Shek, Public Policy & Regulation Director, Advertising Association
• Ludovic Basset, Director General, European Advertising Standards Alliance (EASA)

Take a break before the last two sessions of the day!

• (Moderator) Mathilde Fiquet, Special Adviser, European Publishers Council
• Betsy Annen, Global Head of Ads Ecosystem and Safety, Google
• Nick Botton, Senior Associate, AWO
• Bert Verschelde, Director Privacy, DPG Media

With regulators honing in on unfair advertising practices and consumers expressing advertising fatigue, the value of personalisation is being called into question. How to address this challenge and promote a balanced view of responsible personalised advertising?

Our speakers will bring in their diverse perspectives and help us unpack the value exchange between privacy and personalisation, taking into account the preferences of consumers, the needs of digital businesses, and the implications of different advertising models. Join the conversation as we explore new ways to foster competitiveness and creativity through responsible advertising while protecting consumer rights.

• Lou Mastria, President & CEO, Digital Advertising Alliance (DAA)
• Ionel Năftănăilă, Programme Development Director, European Interactive Digital Advertising Alliance (EDAA)

Enjoy a drink at the Warwick’s stunning rooftop bar and share your thoughts about the day!