It's not marketing if it's not effective.
Marketing is the business of changing minds, behaviors and outcomes. Whatever your goal, whatever the measure—effectiveness is the only way to get there. Effie has been championing marketing effectiveness for 50+ years. You know us for the globally renowned Effie Awards, but there’s more to discover.
Explore EffieDiscover the power of marketing effectiveness.
Explore Effie Academy
Helping organizations and marketers become more effective, with training featuring real marketing programs that worked.
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Explore Effie Awards
Recognizing the people, brands, and agencies behind the world’s most effective marketing.
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Explore Effie Insights
Supporting marketers with data, ideas, and inspiration that set the bar for marketing effectiveness.
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The Creative Dividend: Advertising That Pays Back
Learn MorePublished by System1 and Effie, The Creative Dividend is a new book that combines large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together.
