the b2b2x
MARKETING
agency
We help manufacturers activate dealers, move more inventory, and build customer loyalty
// What We Do //
We specialize in helping OEMs accelerate their go-to-market—by enabling their dealers, launching products with precision, and delivering consistent customer experiences that convert.
That means shorter sales cycles, less aging inventory, and customers who are loyal long after their purchase.
Our clients see results like:
- 0% Lift in foot traffic
-
0%
Increase in
attributable sales - 0% Lower cost per lead
// Our solutions //
Turn to us for:
Dealer Programs
We create co-op marketing programs that align OEM/dealer spend,
protect brand consistency, and drive measurable ROI.
Learn More
Product Launches
Our launch strategies build dealer excitement, align messaging,
and drive sales momentum to move inventory from day one.
Learn More
Advertising Campaigns
We build integrated campaigns that align OEM and dealer
messaging,
boosting CX, reach, conversions, and media performance.
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Event & Trade Shows
These campaigns are unique for We execute dealer events and
launches
that build relationships, boost brand impact, and generate
qualified
sales leads and ROI.
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Inventory Campaigns
Our inventory campaigns help dealers move aging stock,
cut holding costs, and drive local offers that convert in-market
buyers.
Learn More
Media
We plan, buy, and optimize media across channels to reach the
right audience
with scale, precision, and cost-efficient impact.
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Creative Asset Library Development
We create flexible, brand-compliant assets dealers can
customize—speeding local
execution while protecting brand standards.
Learn More
// our industries //
// case studies //
Creating OEM and dealer clarity in Airstream's co-op program
Airstream and Element Three reimagined the dealer marketing program to improve how dealers and the OEM engage customers. Traditional co-op models caused competition, higher costs, and mixed messages. The new Airstream Marketing Program (AMP) replaced that with a unified, efficient approach that amplified reach and impact.
Higher Sales for
Enrolled Dealers
Avg. Additional Monthly
Visitors to Enrolled Dealers
// features //
New strategies to move more inventory
-
Our Research on the OEM-dealer Dynamic
We interviewed OEMs and dealers across commercial vehicles and outdoor recreation to understand where there is opportunity to drive more shared value and earn more customers.
Read now -
Listen to the Why You Win Podcast
Hear conversations with leaders from Ram and Ford Pro to Case IH and Blue Bird on what strategic bets they are making to allow their businesses to win.
Listen Now
// newmar client story //
A Decade of Growth for Newmar Corporation
Helping to establish the leading manufacturer in Class A RVs
Watch Video
// Testimonials //
Happy Clients
I'm realizing things now about businesses we don't even own anymore and why our sales didn't perform how we wanted.
CEO
TELAMON
You’ve done a wonderful job of putting this together. We are moving in the right direction. Significant steps forward. This is where the tensions and pressure testing happens. Iron sharpens iron.
Product Manager
airstream
Shout out to Element Three for getting our co-marketing program off to a great start! Weekly lead volume is more than 2x that of previous two programs-with less spend and no incentive to promote. That's a slam dunk in my book. Thanks for your hard work!
Product Manager
airstream
The E3 team always provides valuable expertise and adds so much value to our team. One thing that the E3 team excels at most is even when you don't have answers or advice for us you take time to come up with potential solutions to get us headed in the right direction.
Digital Marketing Lead
beck’s hybrids
We have a lot of vendor relationships and you guys are not a vendor relationship. You're real humans, vulnerable, thoughtful. Doing a good job. And I want to thank you so much for that.
VP, Growth & Product Marketing
litera
You were the one agency that figured it out from the beginning. We couldn’t have been happier. We knew we’d grow out eventually, and the time has come. Kudos to your team, and thank you!
VP
franklin water treatment
// FAQ //
You ask,
we answer
What makes Element Three different from other marketing agencies?
Most agencies don’t understand the complexity of selling through a dealer network. We specialize in the B2B2X model—helping manufacturers align with dealers, maintain brand integrity, and drive sales across distributed channels. You can find more about our services here.
How does Element Three support manufacturers with product launches?
We can help in a number of ways from helping your team agree on goals, map channel strategy, and identify target audiences down to supporting your launch events and producing assets for your dealers. We will ensure your product launches get traction fast.
How do you help improve dealer performance?
From turnkey marketing campaigns that move more aging inventory to more creative asset libraries that bring easy access to on-brand assets, we create systems and initiatives tailored to the local level—so your dealers don’t just get materials, they get results.
How do you measure ROI for events and trade shows?
We connect event strategy to pipeline outcomes. That means pre-event demand generation, in-event engagement, and post-event follow-up tied to lead quality and revenue—not just impressions. Understand more about our event marketing process here.
Why aren’t my co-op dollars being used effectively?
Dealer programs often fail when constraints are too tight—or too loose. We help manufacturers design co-op strategies that dealers want to use, with assets, systems, and support that drive actual uptake and results.
Can you help me understand what’s happening to leads at the dealer level?
Yes. One of the biggest challenges manufacturers face is lack of visibility. We help bridge the reporting gap by aligning tech, messaging, and accountability—so you know where leads go and what happens next.
Do you work across the U.S.?
Yes. We are based in Indiana and work with manufacturers across the U.S.—particularly in commercial vehicles, marine, RV, and other distributed channel categories—delivering consistent performance from coast to coast. We also support multi-location businesses leveraging our expertise from the dealer ecosystem to drive impact in niche markets.
Is Element Three a full-service marketing agency?
Yes. We’re a full-service marketing agency built for manufacturers and their dealer networks. From research and brand strategy to creative, content, performance marketing, and website development—we deliver integrated solutions that drive measurable results across your entire go-to-market strategy.
Does Element Three support dealer program development?
Yes. We help manufacturers build the right dealer program to serve their needs and the needs of their dealer network. We help establish the strategy behind your dealer network, build out the program and its tiers, and help with the change management to roll the program out to your dealer network. Once implemented, our team can help produce the assets and services available to your dealers through the program.
