Build the Channel and Win More Customers
Transform Your Co-marketing Program Into a Strategic Advantage
Empower local efforts with tailored resources that strengthen relationships and maximize the ROI through coordinated activities.
Our Co-marketing Solution Delivered
35%+ In Unit Sales
IN MARKETS WITH OPTIMIZED CO-OP PROGRAM PARTICIPATION
75%+ Dealer Enrollment
THROUGH STREAMLINED PROCESSES AND DEALER-CENTRIC DESIGN
43% Reduction
IN COST PER LEAD THROUGH COORDINATED MARKETING STRATEGIES
Built for Real-world Success
Most co-marketing programs suffer from chronic underutilization, with 75% of local affiliates not fully using available funds and $14 billion in marketing dollars going unused annually.
We’ve helped OEMs like Airstream revolutionize their dealer marketing programs, driving measurable increases in dealer participation, lead quality, and ultimately sales—all while reducing the administrative burden on their team.
Ready to get more from your co-marketing program efforts?
A Better Co-marketing Approach
Imagine a world where every dollar invested works harder, generating measurable incremental revenue and capturing market share from competitors still struggling with disjointed dealer marketing.
Compelling Options with Proven Impact
Channel partners get a menu of tiered, research-backed packages proven in pilots to deliver ROI, so they receive real pre-built programs—not templates.
Successful Change Management and Adoption
Thoughtful communication, pilots, and phased rollouts reduce resistance and drive organic adoption, making enrollment an obvious part of success.
Straightforward Usage
A centralized, intuitive platform lets channel partners enroll, activate campaigns, access creative, view budgets, and report impact with minimal friction.
Simpler Administration
Automating claims, approvals, and compliant fund flows enables the program to run at scale with fewer corporate resources.
Intuitive Measurement
Real-time dashboards, baselines, and benchmarking make it clear what’s working and make ROI easy for OEMs and channel partners to monitor.
Continuous Improvement and Program Evolution
Ongoing performance insights and channel partner feedback continuously refine the program and strengthen relationships.
The E3 team we work with is awesome. From ad creative, to HubSpot wisdom, to the amazing project management team—they feel as though they are part of our internal team.
Creating OEM and dealer clarity in Airstream’s co-op program
RESULTS
lift in unit sales
increase in sales
boost in qualified leads
Co-marketing Support That Matches Your Needs
Every co-marketing program faces unique challenges. Whether you’re managing a sophisticated dealer network or looking to elevate a basic reimbursement system, we offer tailored support that addresses your specific pain points while maximizing dealer engagement and marketing effectiveness.
1
PLANNING & INFRASTRUCTURE
We equip you with the foundation for success through strategic guidance and technical infrastructure to transform your co-marketing program into a competitive advantage.
- Strategy & Advisory Services
- Program Infrastructure Development
- Fund Modeling & Optimization
2
ADMINISTRATION & INSIGHTS
Our team enables operational excellence by streamlining the administration of your co-marketing program while delivering actionable insights to continuously improve performance.
- Program Administration & Compliance
- Performance Intelligence & ROI Measurement
- Analytics Dashboards & Attribution
3
ENABLEMENT & EXECUTION
We maximize market impact through comprehensive dealer training, campaign development, and program offerings to ensure consistent brand representation and strong local results.
- Dealer Training & Certification
- Campaign Development & Execution
- Turnkey Marketing Solutions
Multi-faceted Approaches that Maximize Market Impact
Local enablement synchronizes efforts and maximizes resources. Getting the most out of an effective co-marketing program requires additional attention in the following areas.
Technology Integration
Streamline operations with integrated tech solutions:
- Co-op fund management platforms
- Claims processing automation
- Dealer portal development
- Lead distribution systems
Media & Lead Management
Turn media investment into qualified opportunities:
- Targeted digital campaigns
- Search engine marketing
- Social media advertising
- Lead scoring & distribution
Event & Trade Show Support
Create consistent, high-impact experiences:
- Trade show strategy and execution
- Dealer open house support
- Product demonstration programs
- Event ROI tracking
- Lead capture and follow-up
Product Launch
Build orchestrated campaigns that create momentum:
- Launch strategy and phased plan
- Channel enablement kits
- Marketing & sales assets
- Lead management systems
- Real-time measurement
Weekly lead volume is more than 2x that of our last campaign—with less spend and no incentives or promos. Thanks for your hard work!
Maximizing Marketing Impact Across Key Industries
Our co-marketing program solution is purpose-built for industries with complex dealer networks. We have extensive experience helping OEMs across a variety of markets create co-marketing programs that resonate with dealers and customers alike.
Commercial Vehicles
Heavy Equipment
Powersports
Marine
RV
How a Leading RV and Marine Brand is Rethinking Co-marketing
Element Three’s John Gough and Kyler Mason talk with Luke Stoker and Mike Alleva from Winnebago about how they’re rethinking dealer enablement with smarter tech, better data, and a focus on real relationships.
Frequently Asked Questions About Our Co-marketing Program Solution
We’ve answered some of the most common questions from OEMs and dealer networks about our co-marketing program solution—how it supports brand consistency, simplifies fund management, and maximizes ROI.
What makes Element Three's Co-marketing Program Solution different from other co-marketing programs?
Our approach is built on a proprietary maturity model that addresses every aspect of a co-marketing program—from funding structure to tactical execution. Unlike generic programs, we specialize in the unique needs of OEMs in outdoor recreation and commercial vehicles, bringing industry-specific insights to every engagement.
How does the co-marketing program support brand consistency across dealer networks?
We implement a balanced approach that respects dealer autonomy while ensuring brand standards. Through customizable templates, dealer education, and streamlined approval processes, we make it easy for dealers to create locally relevant marketing that stays true to your brand guidelines.
What types of reporting and analytics will I receive?
Our reporting suite includes dealer enrollment metrics, fund utilization tracking, and campaign performance analytics. Additionally, we provide quarterly performance summaries and make data-driven recommendations to help you continuously optimize campaigns for maximum impact.
How adaptable is Element Three's co-marketing program solution for industries like RVs, marine, powersports, and commercial vehicles?
Our framework is specifically designed to address the unique challenges of these industries, including seasonal demand patterns, regional preferences, inventory management, and dealer relationship dynamics. We customize every implementation to match your specific market conditions and business objectives.
What level of marketing and training capabilities does this solution provide to our dealers?
We offer a comprehensive suite of dealer enablement services, including virtual training sessions, on-demand learning resources, marketing guides, and dedicated support teams. Our goal is to make participation simple and valuable for dealers of all sizes and sophistication levels.
Insights for Marketing Excellence
Explore insights and best practices for OEM-dealer marketing collaboration in our latest blogs and resources.
Picking the Right Objectives and Metrics for The Product Launch Process
Why Technology Is Creating Competitive Advantage for Some OEMs and Dealers
