Over 15 years of experience
in performance
marketing
We are a team of people who
understand your needs.
We are behind every email – a team of enthusiasts for email marketing, technology and constant innovation. We are united by a passion for effective communication
and the joy of creating tools that help our clients grow.
We enjoy finding new ways to automate, personalise and analyse campaigns to deliver the best results. Whether you are a small e-shop, a large corporation or an innovative start-up, we always seek the best solution for each of you.
Our expertise
for your campaigns
We have more than 10 years of experience in the field, during which we have gained valuable experience. We know what really works in email marketing. From the outset, our system has been developed in close collaboration with leading e-commerce players and major brands, enabling us to tailor it to the real needs of the market.
We know which metrics to track, how to optimise deliverability, and how to create content that truly resonates with customers. We constantly monitor trends, test new strategies, and push the boundaries of what is possible with email campaigns.
A glimpse into the future
Given the rapid pace of development in artificial intelligence (AI) and machine learning (ML), email marketing is poised for another revolution. We expect AI to play a key role in personalising content, automating campaigns and optimising delivery. With the help of ML, we will be able to better predict customer behaviour and tailor our strategies to be even more effective.
Current trends, such as the use of interactive emails, gamification, and integration with other channels, will further strengthen customer engagement and increase return on investment. Our goal is to remain at the forefront of these innovations and offer our clients the most advanced tools to achieve their goals.
Who is behind Email Machine?
Michal Finta
A marketer through and through. He successfully manages his projects and moves them forward with valuable advice. Under his leadership, companies achieve turnovers in the tens of millions of crowns, and his expertise is valued by clients across industries. As the founder of Brand Boost Media, he heads a full-service marketing agency that combines creativity, strategy and results. His experience is evidenced by the Blue Dolphin award for the best marketing strategy of 2015 in the position of CMO at Dáme jídlo. He has more than 15 years of experience in marketing.
Charles Koupil
Karel is a leading expert in email marketing with over 15 years of experience. He regularly shares his expertise at leading technology and emailing conferences. He is the founder and mastermind behind the Email Machine email marketing platform. During his career, he has held strategic positions in technology companies and his own IT start-up, giving him unique insight into technology and its practical applications. He has also worked as a strategist in a media agency, where he led successful campaigns for brands such as Notino, Astratex, Vodafone, ČSA and Generali Pojišťovna.
The story of the machine
2009
Karel Koupil and his team begin developing a simple e-mailing application for Parfums (now Notino). Over the following years, the application is refined and a new client, Astratex, comes on board.
2013
We decided to transform the application into a fully-fledged product and enter the market. Although we faced competition from established players, we saw entering the market as an opportunity. Existing platforms had their own specific problems, which gave us a potential advantage.
2014
Karel Koupil, together with Michal Zámec and Jakub Hemerk, found Email Machine as a platform for email marketing. Within a short period of time, we are sending approximately 100 million emails per month.
2015
Our client portfolio includes DámeJídlo, Nespresso, Nestlé, Generali Pojišťovna, Kosmas, discount portals and a whole range of e-shops. We are also expanding outside the Czech Republic to Slovakia, Poland, Hungary and Romania.
2021
We are beginning the acquisition preparation process. We are also working on improving UX, developing statistics, reporting, and an add-on for Shoptet.
2024
The platform is acquired and Michal Finta buys a majority stake in the company. Karel continues to be involved in all other significant innovations, particularly in the areas of user experience (UX) and reporting.
2025
We are launching a new website with a modernised visual identity. We are committed to continuously improving our services to ensure that our clients are always one step ahead of the competition.
We support
We are a proud partner of the Radost Dětem (Joy for Children) endowment fund.
Develop your email campaigns
with our blog
Email marketing remains one of the most effective tools for B2B communication, with an average ROI of 36:1. In 2025 and 2026, email marketing strategies will undergo a fundamental transformation thanks to artificial intelligence, stricter personal data protection rules, and changing customer expectations. Let’s take a look at how successful B2B companies are adapting to the new reality and how you can remain competitive.
Most marketing teams measure the success of email campaigns based on open rates and database size. But these metrics are of no interest to company management — they want to see predictable sales.
Just a few years ago, email was one-way. You sent a message and hoped that the recipient would click through to your website. Today? Today, the biggest battle takes place right in the inbox. Emails are no longer just passive information readers, but active playing fields. Interactive content is what separates average newsletters from those that achieve record conversions and build deeper relationships.
