Inbox Rebel

Email marketing remains one of the most effective tools for B2B communication, with an average ROI of 36:1. In 2025 and 2026, email marketing strategies will undergo a fundamental transformation thanks to artificial intelligence, stricter personal data protection rules, and changing customer expectations. Let’s take a look at how successful B2B companies are adapting to the new reality and how you can remain competitive.

Most marketing teams measure the success of email campaigns based on open rates and database size. But these metrics are of no interest to company management — they want to see predictable sales.

Just a few years ago, email was one-way. You sent a message and hoped that the recipient would click through to your website. Today? Today, the biggest battle takes place right in the inbox. Emails are no longer just passive information readers, but active playing fields. Interactive content is what separates average newsletters from those that achieve record conversions and build deeper relationships.

The first half of the year was marked by integration for our development team. The goal was to make our email marketing tool available to as many potential clients as possible. We asked ourselves the strategic question of which e-shop platform to connect first, and then we got to work.

We are obsessed with email subject lines. And you should be too. Without a compelling subject line that piques curiosity, your email content cannot fulfil its purpose. No opens means no clicks, and no clicks means no revenue.

Higher open and click-through rates lead to more website traffic and higher sales – and that’s exactly what every marketer wants. But how can this be achieved? What is A/B testing and why should marketers care? A/B testing in email marketing means sending two different versions of a campaign to two different groups of subscribers to see which version performs better.

In today’s digital age, it is difficult to find anyone who has never received a marketing email. Although it may seem that this tool is losing its importance in the age of social media and online advertising, this is not true. Email marketing is still one of the most effective methods of communicating with your target audience, as proven by statistics and successful campaigns around the world.

In email marketing, accurate metrics are key to evaluating your campaigns and making further decisions, e.g. for automation purposes. However, the exponential growth of bots in recent years, especially those triggered by email privacy protection tools (Mail Privacy Protection), can significantly skew open and click-through metrics.

Email marketing is one of the key ways to communicate with customers and motivate them to buy. Are you taking full advantage of the potential of automated processes? We have compiled a list of basic and powerful automations that offer new opportunities to increase sales.

Chlorito.cz, a specialist in pool chemicals, faced the challenge of effectively combining customer education with sales. Pool chemicals are not a fun topic for most customers, even though they are essential for anyone who owns a pool or hot tub. That is why we worked with the client to find a way to engage customers and boost sales at the same time.