Strategy
Tips and guides for overall strategy, such as audience building, segmentation, and automation.
Email marketing remains one of the most effective tools for B2B communication, with an average ROI of 36:1. In 2025 and 2026, email marketing strategies will undergo a fundamental transformation thanks to artificial intelligence, stricter personal data protection rules, and changing customer expectations. Let’s take a look at how successful B2B companies are adapting to the new reality and how you can remain competitive.
Most marketing teams measure the success of email campaigns based on open rates and database size. But these metrics are of no interest to company management — they want to see predictable sales.
We are obsessed with email subject lines. And you should be too. Without a compelling subject line that piques curiosity, your email content cannot fulfil its purpose. No opens means no clicks, and no clicks means no revenue.
Email marketing is one of the key ways to communicate with customers and motivate them to buy. Are you taking full advantage of the potential of automated processes? We have compiled a list of basic and powerful automations that offer new opportunities to increase sales.
