THE OLD EMAIL MODEL
Jump-off Point
Strategy:
Driving Traffic
Flow:
Email → Click → Store → Discover → Buy
Target:
The 5% who are ready to buy now
Result:
95% of your outreach is wasted
Email Revenue Growth:
When clicks are hard to win,
streaming the store into the email is priceless.
Only 5% of your shoppers are 'in-market' today and primed to click through to your store to discover products of interest. Email Pulse® brings your online store to the 95% who are not ready to click yet, allowing them to effortlessly discover products they like—without ever leaving their inbox.
Transforming Email Marketing
Turn your email list into a true asset, where every email you send does work—even when it doesn’t drive an immediate store visit.
THE NEW EMAIL MODEL
Ecommerce Streaming
Strategy:
Effortless Product Discovery
Flow:
Email → Discover → Click → Buy
Target:
The 100% who are ready to look
Result:
Reaching the 95% of your list left behind
Just add InMail Shop™.
The store shows up in the email.
Simply drag and drop InMail Shop. It’s an AI-generated universal content block that turns any email into a highly personalized mini-store based on how shoppers have engaged with your brand.
Note: Product imagery and email examples are the property of Future Society.
The Data Doesn't Lie - And It’s Not Our Data.
We don’t ask you to trust our “proprietary” dashboard. We let your existing Klaviyo reports prove the win.
Side-by-side comparison of two cohorts: those who clicked on Klaviyo’s content and those who engaged with Email Pulse®. Same list. Same email. Different outcomes.
“Email Pulse® is elevating our entire email program. What stood out was the strong jump in opens and clickthroughs once people engaged with the InMail Shop content.”
– Sofia Björk, Marketing Manager at Nanso Group
The InMail Shop™ Experience
A turnkey package to transform your emails from a leaky email traffic channel into an interactive product discovery engine — effectively engaging the 95% of your list that are left behind today, with minimum additional work or risk.
01. SOFTWARE ENGINE
- AI-Generated Content Block
- The InMail Shop™ software module uses generative AI to create live, personalized product blocks that update inside recipient inboxes at the moment of open. Product selections, pricing, and availability are dynamically provided by the Email Pulse® platform and rendered inside each InMail Shop™ block.
02. DESIGN
- Pixel-Perfect Styling
- Use Email Pulse® tools to style the software-generated InMail Shop™ blocks so they match your brand. Apply **Figma-precise styling** to ensure the content blocks blend seamlessly with your email design.
03. DELIVERY
04. THE TRIAL
- STEP 3: The 14-Day Performance Review
- The Verdict: Sit back and watch your metrics climb. At the end of 14 days, we review the data together. If you aren’t impressed by the shift from “passive” to “active” shoppers, we part ways—no strings attached.
FAQ
Q: Does this replace my current Klaviyo dynamic product feeds?
A: No. Email Pulse® is designed to be a “plug-and-play” enhancement to your existing emails. It works alongside your current dynamic product feeds, elevating your campaigns and flows without requiring a redesign of your existing email templates or changes to existing email strategy.
Q: Will this slow down my email load times or cause Gmail clipping?
A: Actually, it’s the opposite. InMail Shop component is optimized for high-performance delivery. It is typically 3x smaller than standard dynamic product feeds, which significantly reduces the risk of Gmail clipping and ensures your discovery experience loads instantly.
Q: How "automated" is the product selection?
A: Completely. Our AI analyzes the recipient’s buying stage, recent browsing behavior, and implied product interests. It then auto-generates the most relevant product assortments for that specific individual. You don’t have to build segments or targeting rules.
Q: Can we control the look and feel?
A: Yes. The Email Pulse® editor gives you Figma-precise control over every pixel, ensuring that the InMail Shop matches your brand’s high-end look and feel 1:1.
Q: What exactly happens during the "White-Glove" pilot?
A: We take the labor off your plate. Our team handles the initial styling, enablement of your automated flows, and sets up the A/B test segment cohorts in your Klaviyo account. Your only job is to review the setup and watch the performance lift in your dashboard.
Q: Does this work for international stores with multiple currencies?
A: Yes. Email Pulse® can be provisioned for multi-locale and multi-currency stores.
Q: What happens if a product goes out of stock after the email is sent?
A: Unlike traditional emails that “freeze” content at the time of send, the InMail Shop is a live-streaming solution. It syncs with your store’s inventory and pricing at the point in time the email is opened. If a product sells out or a sale ends at 11:59 PM, a shopper opening that email at 12:01 AM will see the updated price or a completely different, in-stock product assortment. You never have to worry about “dead clicks” or pricing discrepancies.
