By Tracy Larson, President, WeSuite
Hiring salespeople from outside the security industry can feel like a bold move, but in today’s job market, it’s often necessary. The experienced security salespeople you want are already working for your competitors,
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ABOUT ESA
Established in 1948, the Electronic Security Association is the largest trade association in the United States representing the electronic security and life safety industry.
Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. The association provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper.
Together, member companies employ more than 500,000 industry professionals and serve more than 34 million residential and commercial clients.
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Latest News
In the alarm industry, it’s common for customers to request to be named as an additional insured on your insurance. Granting that status can help secure business and build trust, but it also opens the door to
By John Nemerofsky, Chairman of the Foundation for Advancing Security Talent (FAST)
The security industry isn't going anywhere! As we look beyond 2025, it's clear that we need to prepare a workforce equipped with the tools to secure















