Table of Contents
- Information architecture: We structure sites around clear service categories, location pages (e.g., “Denver,” “Cherry Creek,” “Lakewood”), and strong navigation labels that reflect actual query patterns. This supports scanability and reduces cognitive load.
- Conversion design: Prominent click-to-call elements, short contact forms, appointment booking, quote request flows, and live chat align with Denver buyers’ expectations for speed and transparency.
- Local content signals: Accurate NAP details, embedded Google Maps, localized FAQs, and testimonials with neighborhoods build trust and aid local pack visibility.
- Bilingual considerations: When relevant, we implement English/Spanish content with proper hreflang and navigation parity to expand reach.
- Core Web Vitals: We target sub-2.5s Largest Contentful Paint, under 200ms Interaction to Next Paint, and minimal Cumulative Layout Shift. Techniques include next-gen image formats (WebP/AVIF), preloading critical assets, code splitting, lazy loading, server/edge caching, and critical CSS extraction.
- Structured data: We implement LocalBusiness, Organization, Product/Service, Breadcrumb, and FAQ schema to improve rich results and local relevance.
- Semantic structure: Logical H1–H3 hierarchies, descriptive alt text, and internal linking patterns support crawl efficiency and topical clarity.
- Accessibility: WCAG 2.2 AA practices—keyboard navigability, sufficient contrast ratios, focus management, and ARIA where appropriate—ensure inclusive access and reduce friction for all users.
- Competitive benchmarking: We measure site speed, content depth, technical health, and backlink profiles against top Denver competitors to set realistic targets.
- Compliance and integrations: From HIPAA-aware medical sites to reservation-oriented hospitality, and from SaaS analytics to CRM integrations (HubSpot, Salesforce), we match industry requirements with stable, secure implementations.
- Quality assurance: Version control, peer code reviews, automated testing, and staging environments reduce risk and protect uptime.
