Table of Contents
- Market-informed IA: Local landing pages for key neighborhoods (e.g., Ballard, Capitol Hill, Fremont, South Lake Union) and service-area pages to capture hyperlocal search intent. Clear navigation, scannable headings, and concise content blocks improve task completion.
- Conversion pathways: Click-to-call on mobile, prominent CTAs, appointment scheduling, chat, and calendaring integrations suit service-driven and B2B workflows common in the region.
- Content localization: Consistent NAP, embedded maps, structured local FAQs, and social proof (reviews, case studies) strengthen local pack visibility and trust.
- Inclusive communication: Bilingual support where relevant and clear plain-language summaries increase reach and comprehension.
- Core Web Vitals: We target LCP under 2.5s, CLS below 0.1, and responsive interactivity by optimizing images (AVIF/WebP), serving critical CSS, implementing lazy loading, and minimizing JavaScript.
- Structured data: LocalBusiness, Organization, Service, Product, and FAQ schema improve eligibility for rich results and strengthen relevance for “website designer in Seattle.”
- On-page SEO: Semantic headings (H1–H3), descriptive alt text, concise meta tags, canonical tags, and logical internal linking improve crawlability and indexation.
- Accessibility: We design to WCAG 2.2 AA through color contrast checks, keyboard navigation, meaningful link text, proper focus states, and ARIA where necessary.
- Competitive benchmarking: We evaluate load speed, content depth, UX patterns, and backlink profiles of top Seattle competitors to set measurable goals.
- Sector nuance: From HIPAA-aware healthcare to resource libraries for tech SaaS, we tailor compliance, integrations, and content models to industry norms.
- Engineering rigor: Version control, staging workflows, automated testing, and documented handoffs ensure reliability and maintainability.
