Book Demo
Book Demo

Maxim­ize Your Marke­ting Effective­ness

    TRUSTED BY 100+ BRANDS IN 115 MARKETS

    Your advantage in a world of skewed analytics

    • Image

      Better data foundations

      Tired of fragmented data? Exactag combines campaign, cost, and conversion data from clean rooms, publisher APIs, and first-party tracking into one unified structure - fully consent-compliant and monitored by our experts.

      Read More
    • Image

      Smarter models for smarter decisions

      Our automated framework unites MMM, MTA, causal inference, and incrementality - delivering granular, trustworthy insights that outperform outdated attribution models.

      Read More
    • Image

      Turning insights into action

      What good are insights if they don’t drive action? Exactag feeds cross-channel insights into your bid managers and campaign tools - enabling automated adjustments and smarter optimizations that deliver measurable impact.

      Read More

    Explore our end-to-end platform

    1. Capture

    2. Structure

    3. Measure

    4. Model & Attribute

    5. Analyse & Report

    6. Activate

    Image

    100% of your data. No distortion.

    Imagine a complete, undistorted view of every customer event – clicks, views, engagements, and conversions – even in a cookieless, consent-driven world. With our proprietary tracking technology and access to a wide range of public and non-public APIs, you capture every data point. We seamlessly integrate cost, revenue, and profit details along with customer and product information, providing you with an unfiltered foundation for strategic decision-making.

    Image

    No detail left behind.

    We take your raw data and meticulously organize it to reveal the full customer journey. Exactag combines data across multiple hierarchy levels – from individual user interactions to microaggregates and assets – ensuring that no nuance is lost. Unlike generic BI tools, our purpose-built database is designed specifically for marketing performance analysis, delivering the granular insights you need to map and understand every touchpoint.

    Image

    Precision data, immediate clarity.

    Our user interface delivers near-time data that illuminates your entire customer journey. From ad delivery and generated traffic to engagement and final output, you gain a comprehensive overview of your advertising performance. This clarity ensures that every stakeholder stays fully informed and empowered to make data-driven decisions.

    Image

    Triangulated precision.

    Our advanced modeling and attribution approach pinpoints the true drivers behind your conversions. Leveraging cutting-edge algorithms from attribution, causal inference, and marketing mix modeling, we provide a clear, cross-channel view of your performance. Supported by a granular, objective database, our fully operationalized triangulation process seamlessly integrates every step from data collection to modeling and reporting.

    Image

    Unleashing data’s full potential.

    Our reporting capabilities extend well beyond pre-built dashboards. With a flexible reporting engine, you can create custom reports that tap into our extensive data foundation and insights from multiple attribution models. In addition to a broad range of performance metrics, our interface offers robust tools for deep journey analysis and scenario planning, helping you refine your strategy with precision.

    Image

    Empower your stakeholders.

    Every insight you generate becomes immediately actionable. We deliver full access to your data – from raw tracking information to final results – via robust API endpoints and file exports. This ensures that data scientists and analysts have all they need for deep dives, while our unmatched API suite seamlessly pushes insights to bid managers for automated optimization.

    Empowering every role:

    Image
    Image
    Image

    Accelerate, simplify, and empower

    Image

    Revenue Accelerator

    Maximize your media investments and drive growth.
    Image

    Efficiency Booster

    Save time by automating data flows and reports.
    Image

    Insight Powerhouse

    Centralize your data for smarter, deeper analyses.
    Image

    Connection Builder

    Integrate seamlessly with your ad and martech stack.

    Where systems connect and insights flow

    Our platform integrates with hundreds of solutions, including ad managers, CDPs, CRMs, ERPs, and BI.

    Read More
    Read More

    Proven success: Insights from our customers

    Image
    Image

    Introducing a new approach of measuring the impact of views on conversions

    "It's great to see innovative MTA solutions like Exactag's Full View Impact Modeler reduce the gap between platform-owned and 3P metrics."
    Image
    Image

    Introducing a new approach of measuring the impact of views on conversions

    "It's great to see innovative MTA solutions like Exactag's Full View Impact Modeler reduce the gap between platform-owned and 3P metrics."
    Image
    Image

    Rapid integration of a unified measurement platform across 18 markets

    "With the help of Exactag, we gain a complete and comprehensive view of the performance of our shops and marketing channels."
    Image
    Image

    Integrating new standards in measuring app conversions

    "The new app-tracking removes the last blind spot on our attribution map and has revolutionized the evaluation of our in-app campaigns."
    Image
    Image

    18% performance boost for Google Shopping campaigns achieved for OBI.

    Honoured by

  • Ministry of Economics

    Image

  • Focus Money

    Image

  • BFSZ

    Image

    • With Exactag, you’re not just making decisions based on data - you’re making decisions based on data you can trust.

    Security & Compliance

  • Proprietary 
Data
Collection

    Image

  • Comprehensive Resources & 
Best Practices

    Image

  • Verified GDPR Compliance

    Image

  • Hosting in Germany

    Image
    • Image

    Start with clarity, not a demo.

    We don’t do standard demos. Every engagement starts with a Clarity Session to audit your current measurement, uncover hidden growth levers, and define your path forward. It’s about grounded decisions, not feature comparisons.

    BOOK A DISCOVERY CALL
    Image Image