Where All Rituals Begin

Maitreyi Ramakrishnan to be the face of Fable & Mane 2026 Global Campaign "Where All Rituals Begin: From Ancient Lands to Modern Hands".

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Discover Hair Nirvana

HoliRoots™ Pre-Wash Scalp & Hair Oil
HoliRoots™ Hair Oil

HoliRoots™ Hair Oil

From $38.00 USD

4.4
Rated 4.4 out of 5 stars
1,887
NEW!
Wild About Volume Travel Set
Wild About Volume Travel Set

Wild About Volume Travel Set

$35.00 USD

5.0
Rated 5.0 out of 5 stars
4
Detangling Leave-In Conditioner
Detangling Leave-In Conditioner

Detangling Leave-In Conditioner

$30.00 USD

4.3
Rated 4.3 out of 5 stars
593
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Root Refresh Dry Shampoo
Root Refresh Dry Shampoo

Root Refresh Dry Shampoo

$30.00 USD

4.0
Rated 4.0 out of 5 stars
7
Volumizing Shampoo
Volumizing Shampoo

Volumizing Shampoo

$30.00 USD

4.5
Rated 4.5 out of 5 stars
80
NEW!
Wild About Hydration Travel Set
Wild About Hydration Travel Set

Wild About Hydration Travel Set

$35.00 USD

4.7
Rated 4.7 out of 5 stars
3
Deep Moisture Repair Hair Mask
Deep Moisture Repair Hair Mask

Deep Moisture Repair Hair Mask

$36.00 USD

4.5
Rated 4.5 out of 5 stars
566
Fable Mane hydrating shampoo for managing dry, damaged hair and flaky scalp with luxurious nourishment
Hydrating Shampoo

Hydrating Shampoo

$30.00 USD

4.2
Rated 4.2 out of 5 stars
857

Every ritual begins with the award-winning Holiroots Hair Oil

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Give the gift of great hair

Where Hair Roars
Where Hair Roars

Where Hair Roars

$38.00 USD

NEW!
Wild About Volume Travel Set
Wild About Volume Travel Set

Wild About Volume Travel Set

$35.00 USD

5.0
Rated 5.0 out of 5 stars
4
Strength & Shine Mini Hair Oiling Duo
Strength & Shine Mini Hair Oiling Duo

Strength & Shine Mini Hair Oiling Duo

$24.00 USD

4.7
Rated 4.7 out of 5 stars
13
NEW!
Wild About Hydration Travel Set
Wild About Hydration Travel Set

Wild About Hydration Travel Set

$35.00 USD

4.7
Rated 4.7 out of 5 stars
3
Healthy Hair Heroes
Healthy Hair Heroes

Healthy Hair Heroes

$30.00 USD

4.9
Rated 4.9 out of 5 stars
10
Hair Oiling Magic
Hair Oiling Magic

Hair Oiling Magic

$38.00 USD

4.8
Rated 4.8 out of 5 stars
8
LIMITED EDITION
Hydrating Hair Ritual Travel Set
Hydrating Hair Ritual Travel Set

Hydrating Hair Ritual Travel Set

$27.00 USD

4.4
Rated 4.4 out of 5 stars
5
Mini Scalp Reset Kit
Mini Scalp Reset Kit

Mini Scalp Reset Kit

$32.00 USD

4.3
Rated 4.3 out of 5 stars
3
I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine

This is a family business.

Sibling founders Akash & Niki Mehta are on a mission to bring Indian hair secrets to the world, inviting you to awaken your roots with wild wisdom.

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Save the wild ones

Protect your hair, protect their habitat.

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