PDP is the New Storefront

More than a product page. It’s the place to convert.

Thursday, October 9th, 2025
2:00 PM ET/11:00 AM PT

Learn more about:

PDP is the new storefront for discovery, experience and conversion
GenZ expects authentic and immersive experiences with short-form videos
AI is changing product discovery and driving shoppers on PDP
Strategies from global brands and retailers to turn PDP into a digital storefront

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On-Demand Events

PDP Is The New Storefront

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ON-DEMAND WEBINAR

PDP Is The New Storefront

More than a product page. It’s the place to convert.

SPEAKERS:

Keith Bryan

Former President, Best Buy

Abhishek Anjanappa

Chief Marketing Officer

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Unlocking Fashion’s Competitive Edge with Video Commerce - Watch Now

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ON-DEMAND WEBINAR

Unlocking Fashion’s Competitive Edge with Video Commerce - Watch Now

Discover how leading fashion brands are leveraging shoppable video and AI to transform online retail.

SPEAKERS:

Vincent Yang

CEO & Co-Founder

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Big Ideas Session 2025

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ON-DEMAND WEBINAR

Big Ideas Session 2025

Catch the Replay: Video Commerce Best Practices with JD Sports

SPEAKERS:

Billy Cladek

SVP, Global Revenue, Firework

Arianne Parisi

Chief Digital Officer, JD Group

Jean-Denis Mariani

Coty’s ex-CDO

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Créme X Firework: SHOP THE FUTURE Part 3

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ON-DEMAND WEBINAR

Créme X Firework: SHOP THE FUTURE Part 3

Cracking the Code: The Good, The Bad, & The Ugly of Retail

SPEAKERS:

Darcie Evans

CSO, Crème Collective

Katherine Ramos

Co-Founder, Rituel de Fille

Anh-Thu Dannerstedt

Co-Founder, NCLA

Leilah Mundt

Founder + CEO, Crème Collective

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Créme X Firework: SHOP THE FUTURE Part 2

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ON-DEMAND WEBINAR

Créme X Firework: SHOP THE FUTURE Part 2

The Power of Social Selling: Trends and Predictions for 2025

SPEAKERS:

Lesley Holmes

CMO, Crème Collective

Scarlette Tidy

Founder, Sure Thing Co.

Inna Tumarin

CEO, Vanity Planet

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Créme X Firework: SHOP THE FUTURE

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ON-DEMAND WEBINAR

Créme X Firework: SHOP THE FUTURE

Video Commerce, Social & Beauty's Next Frontier

SPEAKERS:

Leilah Mundt

Founder + CEO, Crème Collective

Lesley Holmes

CMO, Crème Collective

Bianca Beres‍

Sr. Account Executive, Firework

Kristi Vannatter

Head of Beauty, Firework

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Discover How Video Commerce Drives Brand Growth for Three Ships

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ON-DEMAND WEBINAR

Discover How Video Commerce Drives Brand Growth for Three Ships

SPEAKERS:

Connie Lo

Co-Founder, Three Ships

Trey Geiger

Director, Strategic Accounts, Firework

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Firework’s 2025 Video + AI Global Commerce Blueprint

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ON-DEMAND WEBINAR

Firework’s 2025 Video + AI Global Commerce Blueprint

SPEAKERS:

Vincent Yang

CEO & Co-Founder

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Unlocking the Full Potential of Digital Showroom

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ON-DEMAND WEBINAR

Unlocking the Full Potential of Digital Showroom

Today's Trends & Audience Expectations

SPEAKERS:

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The Ultimate Holiday Season Playbook

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ON-DEMAND WEBINAR

The Ultimate Holiday Season Playbook

5 Tips to Boost Sales

SPEAKERS:

Rebeca Pereira

Customer Support Associate

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Discover how Shoppable Videos will help to increase conversion

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ON-DEMAND WEBINAR

Discover how Shoppable Videos will help to increase conversion

Ignite your e-commerce growth with Firework. Our team of experts is here to support you on your journey to success with shoppable videos to help you maximize your business potential.

SPEAKERS:

Austen Middleton

Product Operations Manager

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Getting Started with Shoppable Videos Webinar Series

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ON-DEMAND WEBINAR

Getting Started with Shoppable Videos Webinar Series

Ignite your e-commerce growth with Firework. Our team of experts is here to support you on your journey to success with shoppable videos to help you maximize your business potential.

SPEAKERS:

Austen Middleton

Product Operations Manager

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The CEO as an Influencer

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ON-DEMAND WEBINAR

The CEO as an Influencer

What the next generation of founders are bringing to the eCommerce landscape

SPEAKERS:

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Turn Engagement into Conversion: How to 5x your orders with video commerce

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ON-DEMAND WEBINAR

Turn Engagement into Conversion: How to 5x your orders with video commerce

Firework’s CEO Vincent discussed the benefits of video commerce on July 20 at 12:30pm.

SPEAKERS:

Vincent Yang

CEO & Co-Founder

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Learn how to publish videos in your Shopify e-commerce

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ON-DEMAND WEBINAR

Learn how to publish videos in your Shopify e-commerce

Ignite your e-commerce growth with Firework. Our team of experts is here to support you on your journey to success with shoppable videos to help you maximize your business potential.

SPEAKERS:

Eren Morgul

Senior Product Manager

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Leveraging UGC videos for growth

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ON-DEMAND WEBINAR

Leveraging UGC videos for growth

Leveraging UGC Videos for Growth

SPEAKERS:

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