How studios build successful games
The single platform to understand, engage, and grow your playerbase.
playtesting
- Key Distribution
- NDAs
- Waitlists
- Friend Invites
- Beta Branches
data
- Player CRM
- API's & WebHooks
community
- Email Announcements
- Discord Management
engagement
- Reward Tiers
- Referrals
- Wishlisting
creators
- Campaigns
- Coverage Detection
- Creator Programs
insights
- Surveys
- Player Analytics
- Sentiment
We're working on: Engagement Analytics, Community Hub, Account Integration, Content Analytics
Trusted by 100+ studios including
Build stronger relationships with your players, wherever they hang out
Discord Surveys
Integrate seamlessly with your servers and channels for quick and easy feedback
your-game-community
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How likely are you to recommend this game to a friend?
How would you rate the overall gameplay experience?
Thanks for letting us know! If you have any additional feedback you can respond directly to this message.
In-Game Surveys
Keep your players in the moment using our SDK to get immediate survey feedback and get them back in the game
Web Surveys
Collect detailed feedback from any browser with customizable multi-page surveys and support for complex question types
yourgame.firstlook.gg
10+ products in one
Trade in your marketing stack for a single platform where everything is built to work together.
Players can sign up for playtests, manage their account and games, and give detailed feedback on everything they play and experience
Organize all your player data in one place. Manage relationships and segment audiences using custom attributes, tags, filters
Creator program with built-in management. Track reach, content, and engagement to build strong and strategic partnerships
Drive organic word-of-mouth growth with referral programs. Players share links to bring in new friends and earn exclusive rewards
Send targeted emails based on waitlist, playtime, and more. Integrate seamlessly with Discord to automatically grant roles and tags on signup
Analyze your player community at a glance. Track signups, playtime, retention, top countries, and overall growth trends over time
10+ products in one
Trade in your marketing stack for a single platform where everything is built to work together.
Playtesting
Players can sign up for playtests, manage their account and games, and give detailed feedback on everything they play and experience
Zero-friction player experiences
A single dashboard for players to find their playtest keys, claim rewards, invite friends, manage marketing settings, and discover fresh content. Set up your branding once, and toggle new experiences in seconds.
Get ready to play
Thank you for signing up for our playtest. We're incredibly excited to have you on board and can't wait to show you what we've been working on.
Promote your playtest for free
We maintain and curate a high-quality community of 500,000+ players (and counting). Promote your game for discovery and let playtesters sign up in one click!
Sign up now
Top-Tier Support
We totally get how mission critical your playtests, announcements and releases can be. We're on Discord, private Slack Connects and ready to help.
Working with FirstLook has been an absolute game- changer for us at Ruckus. The team moves with exceptional speed-whether it's rolling out new features or responding to our questions, their customer service consistently exceeds expectations. One of the standout aspects is how FirstLook aggregates data across platforms like Steam and Discord. That kind of cross-platform visibility is invaluable for understanding our players and making better development decisions.
— Alexandra Takei
Director, Ruckus Games
We invited thousands of players to our Closed Beta leading up to Next Fest – FirstLook allows us to directly invite fans into the playtest on the fly.
— Carla LaForge
Director Business Operations, Frost Giant Studios
At some point someone on the team actually said, "We have to figure out a better way to do this in the future," and FirstLook is hands-down that better way.
— Josh Harrison
Director of Marketing, Velan Studios
FirstLook.gg has been an incredible partner for our external playtesting. They helped us schedule and execute multiple playtests efficiently - saving us time, money, and effort. The player onboarding experience was smooth and professional, which made our startup look polished and well-run from the outside. What stood out most was their responsiveness: whenever we had an issue or request, the FirstLook.gg team was proactive and fast - sometimes delivering a fix or feature the very next day. Very impressive. Highly recommended.
— Oksana Kubushyna
CEO & Co-Founder, Seeker Games
As a co-op game that thrives off of friends sharing the game with each other, FirstLook made it much easier to create shareable links and referral codes, instead of having to funnel players through google surveys and lots of manual emailing. Their rapid development of new features in the months since l've known them makes me feel confident that they'll just keep getting better as a service!
— Loren Weng
Co-Founder, Daruma Games
Before using Firstlook, our team spent multiple hours manually managing NDAs and distributing Steam keys during our first playtest, which was time-consuming and distracting. Firstlook has not only streamlined that workflow, but upleveled it.
— Linda Qin
Product Director, Pahdo Labs
Working with FirstLook has been an absolute game- changer for us at Ruckus. The team moves with exceptional speed-whether it's rolling out new features or responding to our questions, their customer service consistently exceeds expectations. One of the standout aspects is how FirstLook aggregates data across platforms like Steam and Discord. That kind of cross-platform visibility is invaluable for understanding our players and making better development decisions.
— Alexandra Takei
Director, Ruckus Games
Before using Firstlook, our team spent multiple hours manually managing NDAs and distributing Steam keys during our first playtest, which was time-consuming and distracting. Firstlook has not only streamlined that workflow, but upleveled it.
— Linda Qin
Product Director, Pahdo Labs
As a co-op game that thrives off of friends sharing the game with each other, FirstLook made it much easier to create shareable links and referral codes, instead of having to funnel players through google surveys and lots of manual emailing. Their rapid development of new features in the months since l've known them makes me feel confident that they'll just keep getting better as a service!
— Loren Weng
Co-Founder, Daruma Games
FirstLook.gg has been an incredible partner for our external playtesting. They helped us schedule and execute multiple playtests efficiently - saving us time, money, and effort. The player onboarding experience was smooth and professional, which made our startup look polished and well-run from the outside. What stood out most was their responsiveness: whenever we had an issue or request, the FirstLook.gg team was proactive and fast - sometimes delivering a fix or feature the very next day. Very impressive. Highly recommended.
— Oksana Kubushyna
CEO & Co-Founder, Seeker Games
At some point someone on the team actually said, "We have to figure out a better way to do this in the future," and FirstLook is hands-down that better way.
— Josh Harrison
Director of Marketing, Velan Studios
We invited thousands of players to our Closed Beta leading up to Next Fest – FirstLook allows us to directly invite fans into the playtest on the fly.
— Carla LaForge
Director Business Operations, Frost Giant Studios
Working with FirstLook has been an absolute game- changer for us at Ruckus. The team moves with exceptional speed-whether it's rolling out new features or responding to our questions, their customer service consistently exceeds expectations. One of the standout aspects is how FirstLook aggregates data across platforms like Steam and Discord. That kind of cross-platform visibility is invaluable for understanding our players and making better development decisions.
— Alexandra Takei
Director, Ruckus Games
Before using Firstlook, our team spent multiple hours manually managing NDAs and distributing Steam keys during our first playtest, which was time-consuming and distracting. Firstlook has not only streamlined that workflow, but upleveled it.
— Linda Qin
Product Director, Pahdo Labs
FirstLook.gg has been an incredible partner for our external playtesting. They helped us schedule and execute multiple playtests efficiently - saving us time, money, and effort. The player onboarding experience was smooth and professional, which made our startup look polished and well-run from the outside. What stood out most was their responsiveness: whenever we had an issue or request, the FirstLook.gg team was proactive and fast - sometimes delivering a fix or feature the very next day. Very impressive. Highly recommended.
— Oksana Kubushyna
CEO & Co-Founder, Seeker Games
At some point someone on the team actually said, "We have to figure out a better way to do this in the future," and FirstLook is hands-down that better way.
— Josh Harrison
Director of Marketing, Velan Studios
As a co-op game that thrives off of friends sharing the game with each other, FirstLook made it much easier to create shareable links and referral codes, instead of having to funnel players through google surveys and lots of manual emailing. Their rapid development of new features in the months since l've known them makes me feel confident that they'll just keep getting better as a service!
— Loren Weng
Co-Founder, Daruma Games
We invited thousands of players to our Closed Beta leading up to Next Fest – FirstLook allows us to directly invite fans into the playtest on the fly.
— Carla LaForge
Director Business Operations, Frost Giant Studios
Watch numbers go up
Care about metrics? We do too. Track signups, retention, opens, and clicks and see how data can work for you.
2x
More playtesters through low friction signups
30%
More players through referrals and friend invites
80%
More responses with discord & game native surveys
80＋
Hours saved every month due to less grunt work
Full control over all your player data
We handle the compliance headaches so you don't have to. Export, configure, and control your data with zero hassle.
Privacy Controls
Give players control over their data sharing preference
GDPR Compliance
Built-in tools to meet European data protection requirements
Full Data Access
Export and access all player data whenever you need it
Configurable Data Models
Customize what data you collect to match your needs
Ready to choose your own adventure?
Pick the path that fits your game. Whether you're hosting a beta waitlist, building a creator community, or launching something bigger, we've got you covered.
