fluent is not just a short-term letting manager. It’s a design-led hospitality approach that brings together considered living, seamless service, and performance-driven returns.
Fluent Partner Hub
A New Living Experience Built in Partnership
fluent brings it together in a way no one else does
Built by hotel professionals and trusted by Partners, fluent is disrupting traditional property management with a new category of branded urban hospitality for modern cities.
Every residence is operated with the precision of hotel care and ownership, with every stay designed to leave a lasting memory.
Proven Returns, Exceptional Experiences
Proven Returns, Exceptional Experiences
Proven Returns, Exceptional Experiences
Proven Returns, Exceptional Experiences
Proven Returns, Exceptional Experiences
Proven Returns, Exceptional Experiences
What Makes fluent Different
People-first Service
On-site GMs, concierge, housekeeping — real people, not outsourced chaos.
Operational Strength
Dynamic pricing, direct demand, tech dashboards.
Brand Consistency
Every touchpoint feels fluent — calm, premium, precise.
Local Partner Collaborations
Exclusive discounts at neighbourhood cafés, restaurants and more.
Brilliant Basics
We’ve mastered the fundamentals — The right team, the right systems.
Aligned Incentives
Net-based fees. No hidden markups. We scale with you.
Our Greatest Asset
With fluent, your property is cared for by a full-time, on-site Team:
- General Manager: Your dedicated point of contact, overseeing every detail and ensuring your property is always performing at its best.
- Concierge: Welcoming every Guest, handling arrivals, and providing attentive, local support on the ground.
- Housekeeping: Maintaining the highest standards of cleanliness and presentation with daily care.
Every role is filled by people who know your building, your asset, and your standards.
Work-life balance on Main Road
Located in the heart of Sea Point, ONE26ONM combines convenience with coastal living. Its prime position on bustling Main Road keeps Guests connected to cafés, shops, and the oceanfront promenade.
Designed for modern needs, the property features on-site office space, a rooftop pool, and thoughtfully planned apartments that appeal to professionals, travellers, and long-stay Guests.
With fluent management, ONE26ONM becomes a high-performing asset. Our team ensures consistent bookings, careful upkeep, and revenue strategies that maximise returns for every Partner.
Calm retreat above the coastline
Tucked just above the Sea Point shoreline, SIXONN offers modern apartments designed for a slower, more connected pace of living. With the ocean only a few blocks away, it balances neighbourhood calm with easy access to the city.
The building features soft, contemporary interiors and is anchored by Norfolk Deli on the ground floor — a local favourite that adds daily convenience and a sense of community.
With fluent management, SIXONN becomes a reliable investment asset. Our team curates Guest demand, maintains consistently high standards, and ensures returns that reflect both the strength of the location and the care behind the service.
City calm with coastal views
Set between Signal Hill and the energy of Sea Point, EIGHTY2ONM offers modern apartments designed for balance. The building blends city proximity with a quieter pace, giving Guests space to slow down and reset.
With rooftop swims overlooking the ocean, soft contemporary interiors, and a homely atmosphere, it appeals to travellers seeking comfort with easy access to Cape Town’s best cafés, promenades, and neighbourhood life.
Under fluent management, EIGHTY2ONM becomes a high-performing investment asset. Our team drives strong occupancy, ensures exceptional Guest experiences, and maintains long-term value for every Partner.
Key Performance
fluent’s performance above the market
| KPI | Studio | One Bedroom | Two Bedroom |
|---|---|---|---|
| Total Revenue | 135% | 135% | 133% |
| Average Occupancy | 108% | 103% | 1103% |
| Average Daily Rate (ADR) | 114% | 127% | 1122% |
| Revenue per Available Room (RevPAR) | 124% | 129% | 121% |
All percentages indicate performance above market averages (Jan–Jun 2025)
Sourced By:
Costs and Fees
Onboarding (R7,950):
Our once-off onboarding fee covers everything needed to set you up for success. This includes professional photography to showcase your property, advanced pricing algorithms to maximise returns, your own owner portal for full visibility, a dedicated website, and premium listings across top booking platforms.
All of this is powered by best-in-class software and expertise—designed to deliver above-market returns from day one.
Monthly Operating Costs
01
Consumables (R600–R1,400 p/m):
Our monthly consumables fee varies based on your apartment size and ensures your guests always have quality essentials stocked— think premium coffee, tea, toiletries, and more. We handle the sourcing and replenishment, so you never have to worry about running low.
02
Cleaning & Linen (R650–R1,050 p/m):
This fee covers fresh hotel-quality linen, towels, hand towels, and bath mats—cleaned and replaced regularly to deliver a seamless, five-star guest experience. We manage everything so your property is always guest-ready.
03
Platforms Fees:
This varies from platforms
04
Management Fee:
To maximise your returns, Fluent calculates its management fee after the platform fee has been deducted from each booking. This way, our interests are fully aligned—we only earn when you do. Our management fee is set at 18% of your net earnings.
Frequently asked questions
What does fluent do?
fluent is more than a property manager—we’re your investment partner. From revenue strategy and Guest care to maintenance and long-term planning, we take full responsibility for performance and value creation.
How is fluent different?
We don’t just manage—we commit. While others pass off risk, we share in it, investing upfront and aligning our success with yours. It’s a model built on trust, not transactions.
How do your fees work?
Our commission is transparent, based on net revenue after platform fees. No hidden charges, no markups. If your returns drop, so do ours—our goals stay aligned.
What returns can I expect?
We combine smart tech with daily hands-on oversight. Dynamic pricing, expert revenue management, and top-tier visibility make fluent one of Africa’s top Airbnb producers.
How do you find Guests?
We go beyond OTAs. Each property has its own website, supported by central bookings, in-house marketing, and B2B sales. Our client network includes partnerships such as a UK call centre that alone has generated millions in new revenue.
Who manages my property?
Each building has a full-time onsite team—GM, concierge, and housekeeping—ensuring smooth daily ops. These aren’t fixed costs to you, they’re covered through our fees.
How is my property protected?
We treat your property like our own. Preventative maintenance and regular inspections help preserve value and reduce long-term costs—because we share in both.
How will my property stand out?
Guests remember quality. We invest in design, photography, and hospitality that reflect fluent’s brand—earning trust, loyalty, and repeat bookings.
What if regulations change?
Our model is built for resilience. fluent properties already meet top standards, and we adapt quickly to policy changes—protecting income and compliance.
Why not self-manage?
With fluent, you gain a Partner, not just a manager. We invest, align, and deliver—offering expertise, accountability, and a commitment to long-term success.
