The Flip the Script Investment Readiness Program isn’t theory, fluff, or recycled advice. It’s a hands-on, self-paced course that gives you tools you can actually use—right away—to talk about your business with confidence and get the funding you deserve.
If you’re tired of wasting time on programs that don’t deliver, this one’s for you.
Apply today — limited spots available!
Deadline to apply extended to Dec 19, 2025!
In partnership with
Learn what questions to expect from investors, and practice nailing them.
Learn how to leverage your numbers and control the narrative when talking about your business.
Access to priority registration for virtual training and networking events.
This is an application-only program. When selecting participants, we will prioritize equity-deserving individuals, particularly those living in rural, remote, and northern communities.
Tired of programs that talk big but don’t deliver?
There are tons of programs out there—but you’re not looking for just another one. You want something practical. Something you can use right now to make a real difference in your business. That’s exactly what Flip the Script delivers.
Based in research- not fluff.
This program is built on the work of Dana Kanze et al. It teaches a communication method that is proven to get more money from investors.
Built for entrepreneurs who aren’t named Brad.
FTS is built from the lived experiences of a diverse group of women.
We prioritize applicants who identify as equity-deserving individuals, particularly those who live in rural, remote, and northern communities.
Think of the last time you landed money to grow your business. Maybe it was from family, a line of credit, or a private investor.
Now add 60% more money1 to that.
That’s what Flip the Script teaches you how to do.
In Canada, women entrepreneurs own 31% of businesses2, but receive only 3% of venture capital3.
Research shows that the language investors use when talking to women entrepreneurs accounts for this disparity.
Luckily, there’s a communication style that’s proven to disrupt this pattern and get you more money.
FTS IRP IS A SELF-PACED ONLINE EDUCATION PROGRAM
Take Control of the Conversation
Learn a communication style that’s proven to get you 60% more money from investors, while exploring the psychology of inherent bias.
Figure out your Financing Fundamentals
Every business needs the right balance of debt and equity to grow. Learn how to find the mix that fits your business.
Learn. Connect. Get ready to shine.
Enjoy front-of-the-line access to powerhouse training and networking events made to boost your confidence, grow your circle, and get you investor-ready.
7am PT, 8am MT, 9am CT,
10am ET, 11am AT, 12pm NT
2pm PT, 3pm MT, 4pm CT,
5pm ET, 6pm AT, 7pm NT
Learn if Flip the Script is the right fit for you and your business. Register for an information session:
Thursday, August 15, 5pm ET
Tuesday, August 20, 10am ET
The Flip the Script Investment Readiness Program (FTS IRP) is approximately 2.5 months in length (mid-January to March 31, 2026).
Applications open on October 23, 2025 and close on December 19, 2025.
Successful applicants will be notified no later than January 15, 2026, and participants will get access to the course material when they register. The program will officially end on March 31, 2026.
Thanks to grant funding from the Government of Canada’s Women Entrepreneurship Strategy, a limited number of spots are available for the Flip the Script Investment Readiness Program(FTS IRP) at no cost to you.
The Flip the Script Investment Readiness Program (FTS IRP) is approximately 2.5 months in length. Successful applicants will be notified no later than January 15, 2026, and participants will get access to the course material when they register. The program will officially end on March 31, 2026.
To get the most out of the program, we recommend that participants be prepared to spend approximately 2 hours on coursework and/or events.
The FTS Investment Readiness Program comprises three interconnected components: self-paced online courses, virtual training events, and networking events.
To get the most out of the program, we recommend that participants be prepared to spend approximately 1 hour on coursework and/or events per week.
All participants must have access to the following:
Yes. There is no in-person or location-dependent requirement for the program, and it is open to participants across Canada.
CanWCC understands the importance of protecting each participant’s confidential and proprietary information. This information will not be disclosed to any third party without written consent.
We require and uphold Non-Disclosure Agreements (NDAs) for all program participants and staff.
In the last Flip the Script program (2024–2025), participants got to practice their pitch skills using an AI-powered simulation tool.
This time around, the 2025–2026 program is all about Investment Readiness. You’ll still get full access to the Control the Conversation course materials, but the simulation itself won’t be part of this round.
That said, we’re not done with it! Part of this year’s funding will go toward improving the simulation experience. A small group will test-drive the upgraded version starting in January 2026.
All you have to do is fill out the application form. It’s simple and only takes about 2 minutes. You’ll answer some multiple-choice questions about yourself and your business.
Yes, you will receive an email whether you’re invited to join or are declined.
If you’re declined, we won’t leave you hanging! You’ll be directed to potential services and resources that may help in the meantime. You’re always welcome to reapply.
Yes, all participants must have access to the following:
No. This program provides tools to counter the biased questions asked of women entrepreneurs; therefore, it is not relevant to men. The program is only available to those who women and gender-diverse people.
Yes, absolutely. This program is for all people who identify as women or non-binary people.
Only one person per organization can apply to ensure we support as many businesses as possible.
No. Though this program will most benefit folks who are in a good revenue position to seek financing, we recognize that revenue varies significantly from sector to sector (and some people may be pre-revenue).
On the application, there is a question about revenue. If you answer that your revenue is NOT $100K or higher, that’s ok. You will be asked to share your annual revenue in a follow up question.
This will help us assess your application from an overall business-stage perspective. People who have less than $100K in annual revenue are eligible and will be considered for the program.
Yes! Even if you were accepted to the 2024-2025 FTS program, you can apply to this round.
Yes! Even if you weren’t accepted last year, you can and should apply this year.
Flip the Script launched in March 2023 with funding from the Government of Canada’s Women Entrepreneurship Strategy. After supporting nearly 300 participants in its first round, the current program runs until March 2026, reaching another 350 women and gender-diverse business owners—with a focus on those in rural, remote, and northern communities.
Thanks to grant funding from the Government of Canada’s Women Entrepreneurship Strategy, a limited number of spots are available for the Flip the Script Investment Readiness Program(FTS IRP) at no cost to you.
Three entities make this initiative possible.
For this program, a woman-owned business is one that:
Note: This definition varies slightly from the Canadian Women’s Chamber of Commerce (CanWCC) membership criteria due to the program’s specific elements and goals.
Flip the Script is not a pitch contest; it’s a skill-building program that will help you achieve better results in your current investment conversations.
No, we do not guarantee connection to investors.
Flip the Script is not a pitch contest; it’s a skill-building program that will help you achieve better results in the investment conversations you’re already having.
