Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
GEO BON is soliciting offers to host the GEO BON Secretariat The Group on Earth Observations Biodiversity Observation Network (GEO BON) is a global network that connects biodiversity observation initiatives, organizations, and scientists to support coordinated biodiversity monitoring and reporting worldwide. It supports the monitoring of biodiversity change through the
A new paper describing the latest version of BON in a Box has been published in BioScience. The article expands on the motivations, design and potential of BON in a Box as an open and collaborative platform for biodiversity monitoring, indicator calculation and reporting. The Kunming-Montreal Global Biodiversity Framework (GBF)
GEO BON is proud to announce the endorsement of Move BON, a new thematic Biodiversity Observation Network dedicated to integrating animal movement data into biodiversity monitoring and conservation policy at national and global scales. Move BON was co-developed through the joint coordination of the Smithsonian Institution and WILDLABS at World
A new opinion article, Predicting the way forward for the Global Biodiversity Framework, published in PNAS, calls for a transformative shift in how the world monitors and manages biodiversity change. Members of the EcoCode group argue that the Kunming-Montreal Global Biodiversity Framework (GBF) must move beyond retrospective reporting and embrace
