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A domain name is a website’s address on the internet. Every website has a unique domain name. Essentially, a domain is like a postal address for your website - making it easy for people to find you online.

How do domain names work? Here comes the technical bit. Internet devices are connected by IP (Internet Protocol) addresses, which are long strings of numbers. Domain names convert these numbers into letters, meaning you can give your website a name that is memorable and appropriate to your shop or business.

The .shop domain address was launched to help e-commerce websites stand out online. It is now the world’s leading domain for online retailers - with more than 3.9 million registered addresses.

.shop is also a great choice for websites promoting bricks and mortar shops . Check out our featured sites for inspiring stories from .shop owners. Would we be using American English or British English throughout the site?

A .shop address sends a crystal clear message to global audiences: you have goods or services to sell them. In a competitive online marketplace a .shop domain helps your brand stand out (rather than being another generic .com address).

Use our search page to look at the availability and pricing of domain names from a wide range of registrars. Once you have compared prices, click through to the registrar’s website to buy your dream domain name.

Internet domains are made up of various parts. If you look at the website ‘wikipedia.org’, the word ‘wikipedia’ is the domain name and ‘.org’ is the top-level domain (TLD). TLDs are also known as domain name extensions. .shop is a TLD (or domain extension).

You might also see the terms gTLD and nTLD. gTLD stands for ‘generic top-level domain’, referring to familiar TLDs such as ‘.com’ and ‘.org’. nTLD stands for ‘new top-level domain’, referring to TLDs introduced since 2013, including .shop. nTLDs are designed to help websites speak clearly to their target audience.

Yes! Internationalized Domain Names (IDNs) mean you can create .shop domain names in 12 local languages and scripts - including Japanese, Chinese, Arabic, Cyrillic and Spanish. Contact your registrar to learn how to create an IDN version of your domain.

Your domain name can have up to 63 characters, including letters, numbers and dashes (but not including the .shop domain extension at the end of the address). Domain names cannot include symbols (i.e. !, @, $, %, &) or emojis.

Premium domains are website names that are likely to attract significant online traffic because they contain key search terms, industry-specific words or generic words - hence their premium status and pricing.

Buying a premium domain is an opportunity to invest in valuable online real estate that you can use for your current business, or for a business you plan to open in the future. Search for your ideal .shop domain, and if your dream name is a premium domain the search results will let you know about next steps.

When you register a new domain name it will have an EPP code (also known as an Authorization Code) attached to it. Think of it like a serial number or password, adding an additional layer of security to your domain.

If you ever choose to transfer your domain to a new registrar you will need to provide your EPP code. You can access your EPP via your online account with your domain registrar. If you cannot find your EPP code, get in touch with your registrar and they will provide it.

Want to know the registered owner of a particular .shop domain? The WHOIS service lets you look up a domain and find out who owns it. All domain registrations have to provide contact information, including name, address, email and phone number. To protect your privacy when you register a domain, you can opt-in for WHOIS privacy protection. For more information: https://lookup.icann.org/en

We take online safety and security very seriously. If you have concerns about a .shop domain name, please visit our abuse page to provide details.

Got questions? We are ready to help. To get in touch, please use our contact form.