Analytics Insights

Marketing Efficiency Through Data Signals - Elevar

Analytics

Why Better Data Signals Are Key to Marketing Efficiency

Marketing efficiency through data signals is becoming the most reliable way to improve performance without cutting ad spend. In today’s […]

Analytics

Smart Tests, Bigger Q4: How to Learn Fast Without Wrecking Your Funnel

Most brands freeze their sites during BFCM. It feels safe—but it shuts down learning. Smart, contained testing helps you protect revenue and discover what really drives conversions.

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Analytics

Why Your Purchase Event Signal Is Broken (and How to Fix It Before Q4)

Most platforms still can’t tell who’s a new customer. This article shows how to fix that signal before Q4—so your ads scale smarter when it matters most.

Analytics

How to Turn Zero-Party Data Into Lifecycle Strategy

Learn how to turn post-purchase survey responses into actionable lifecycle triggers. By tagging orders and integrating with your marketing tools, you can move beyond behavioral signals to build campaigns that reflect true customer intent.

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Analytics

Why One Tracking Event Doesn’t Work for Every Platform

Not all platforms interpret data the same way. When every tool receives the same flat “Purchase” event, performance issues start to stack up quietly. This article breaks down how uniform tracking creates friction across your stack, and how to fix it with platform-specific signals you control.

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Analytics

How to Tell If Your Tracking Setup Is Holding You Back

Learn how vague, one-size-fits-all tracking holds brands back and how high-performance teams are using platform-specific signals to scale.

Analytics

What High-Performance Ecommerce Brands Track

High-growth ecommerce brands don’t rely on default tracking. From subscription renewals to high-AOV bundles, see how top teams define and route custom events that reflect their real business goals.

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Analytics

The Hidden Costs of One-Size-Fits-All Tracking

One-size-fits-all tracking slows down teams, inflates acquisition costs, and leaves platforms guessing. Learn how Elevar’s Custom Events give you full control—so every signal aligns with your strategy.

Analytics

The New Rules of Multi-Touch Attribution for Ecommerce Brands

Multi-touch attribution is evolving. Learn how to enable clean data and lean stacks to scale ecommerce results.

Analytics

How to Enrich Hotjar Insights with Google Tag Manager and User Attributes (with screenshots)

See step-by-step instructions for enriching Hotjar with user data like using Google Tag Manager and a prebuilt setup from Elevar.

Analytics

Shopify Data Doesn’t Match GA4 or Meta? Here’s Why (And How to Fix It)

Get complete, accurate data across Shopify, GA4, and Meta. Learn four actionable steps to align your metrics.

Analytics

How to Set Up Elevar’s Integration for Google Pub/sub (with screenshots)

Get step-by-step instructions for connecting Elevar to Google Pub/sub and unify your data to make more informed decisions about your marketing campaigns.

Analytics

User IDs vs User Identity Resolution

Understand the difference between user IDs, user identity resolution, and their respective impacts to you advertising campaigns.

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Analytics

Unlocking Insights: The Power of Incrementality Testing

Learn what incrementality testing is, how it works, and how you can use them.

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Analytics

Improve Event Match Quality Score: Expert Tips from Data Analysts

Unlock your Ad campaign’s potential with these 6 tips to improve your Event Match Quality (EMQ) score, all verified by expert data analysts.

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Analytics

Meta Split Testing 101: How It Works and Why It Matters

Learn what a split test is, how a split test works in Meta, common split test variables, plus best practices for running an effective split test and more.

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Analytics

Understand the Incremental Impact of Your Meta Ads With Lift Tests

Learn about what a lift test is, how lift tests work, and how you can use them to understand the incremental impact of your Meta ads.

Analytics

How to Optimize Meta Ads With Better Data Collection

Discover how the right data can lower your CPMs for Meta Ads. Learn what data Meta really wants, event tracking, user data collection, and steps to boost your ad performance.

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Analytics

Meta CAPI vs Pixel: A Guide to Powering Meta Ads

Get to know the differences between Meta CAPI vs Pixel and why it’s a best practice to set up both on your Shopify store.

Analytics

Meta Pixel for Shopify Stores: What is it, How to set up, Best Practices

Use this guide to understand what the Meta Pixel is and what it does for Shopify stores, plus find Meta Pixel setup instructions and best practices.

Analytics

Understanding GA4 Modeling with Anonymous Data for Consent Management

Elevar enables you to view anonymous server-side and client-side data in GA4! This article will help you understand GA4 modeling with anonymous data for consent management.