A comprehensive AI-driven platform that combines Qloo's Taste AI™ API for cultural intelligence with Google Gemini AI for strategic PR campaign analysis. Built for data-driven marketing professionals who need location-specific cultural insights and automated PR strategy generation.

• Qloo API Integration: Real-time cultural intelligence from Qloo's Taste AI™ API
• Global Location Support: Analyze any location worldwide with cultural insights
• Demographic Analysis: Age-based brand engagement and cultural preferences
• Brand Affinity Mapping: Cultural relevance scores and popularity metrics

• Google Gemini AI: Advanced analysis using Gemini 2.0 Flash
• Comprehensive PR Strategy: 10 essential PR categories covered
• Automated Campaign Planning: Generate complete PR strategies from cultural data
• Interactive AI Chatbot: Get real-time assistance and strategy refinement

• Interactive Visualizations: Dynamic charts using Chart.js
• Cultural Relevance Scoring: Multi-dimensional cultural alignment metrics
• Location Intelligence: Top locations with cultural evidence
• Real-Time Data Processing: Live API responses, no hardcoded data

• React 18 + Vite: Fast, modern development stack
• Tailwind CSS: Beautiful, responsive design
• Mobile-First Design: Optimized for all devices
• Smooth Animations: Professional UI with engaging interactions

1. Brand Analysis - Cultural positioning and brand perception
2. Competitive Intelligence - Market competitor insights and positioning
3. Geographic Intelligence - Location-based market opportunities
4. Demographic Analysis - Target audience cultural preferences
5. Influencer Discovery - Cultural influencer identification and matching
6. Venue & Media Discovery - Strategic venue and media outlet recommendations
7. Cultural Partnerships - Cultural collaboration opportunities
8. Trending Analysis - Cultural trend identification and relevance
9. Content Intelligence - Content strategy optimization based on cultural insights
10. Crisis Management - Risk assessment and cultural sensitivity analysis

• React 18 - Modern UI framework with hooks
• Vite - Lightning-fast build tool and dev server
• Tailwind CSS - Utility-first CSS framework
• React Router DOM - Client-side routing

• Chart.js - Interactive charts and graphs
• React-Chartjs-2 - React wrapper for Chart.js

• Google Gemini AI - Advanced AI analysis (gemini-2.0-flash)
• Qloo Taste AI™ API - Cultural intelligence and demographic data
• Real-time API Integration - Live data processing and analysis

• Lucide React - Beautiful, consistent iconography
• React Hot Toast - User notifications and feedback
• React Dropzone - File upload functionality

• ESLint - Code quality and consistency
• PostCSS - CSS processing and optimization

• Node.js (v16 or higher)
• npm or yarn

1. Clone the repository

   git clone https://github.com/newturk/NexPR.git
   cd NexPR

2. Install dependencies

   npm install

3. Configure environment variables Create a .env file in the root directory:

   VITE_GEMINI_API_KEY=your_gemini_api_key_here
   VITE_QLOO_API_KEY=your_qloo_api_key_here
   VITE_QLOO_BASE_URL=https://hackathon.api.qloo.com

4. Start development server

   npm run dev

5. Open in browser Navigate to http://localhost:5173

• Enter your brand name, product details, and category
• Specify target location (any global location supported)
• Set campaign scope and budget range
• Add additional notes and upload supporting files

• Click "Generate PR Campaign Analysis"
• System automatically queries Qloo API for cultural intelligence
• Gemini AI analyzes cultural data and generates comprehensive strategy
• Real-time processing with progress indicators

• View comprehensive PR strategy with cultural insights
• Explore interactive charts and visualizations
• Access location-specific recommendations
• Use AI chatbot for strategy refinement

• Interactive chatbot for Q&A about your campaign
• Get additional insights and recommendations
• Refine strategy based on cultural intelligence

The platform integrates with:

• Qloo API: Cultural intelligence and demographic data
• Google Gemini AI: Strategy generation and analysis

Market_Analysis/
├── src/
│   ├── components/
│   │   ├── AnalysisResults.jsx    # Analytics dashboard and results
│   │   ├── CampaignBuilder.jsx    # Campaign form and setup
│   │   ├── Chatbot.jsx            # AI assistant chatbot
│   │   ├── Header.jsx             # Navigation header
│   │   └── RobotLoader.jsx        # Loading animations
│   ├── services/
│   │   ├── enhancedQlooService.js # Qloo API integration
│   │   ├── geminiService.js       # Gemini AI integration
│   │   └── qlooTypes.js           # Type definitions
│   ├── App.jsx                    # Main application component
│   ├── main.jsx                   # Application entry point
│   └── index.css                  # Global styles
├── package.json
├── vite.config.js
└── README.md

• Global Location Support: Analyze any location worldwide
• Real Cultural Data: No hardcoded data - all insights from live APIs
• Demographic Insights: Age-based cultural preferences and engagement
• Brand Affinity Analysis: Cultural relevance and popularity metrics

• Comprehensive Analysis: 10 essential PR categories covered
• Location-Specific Recommendations: Tailored strategies for target markets
• Cultural Sensitivity: Risk assessment and cultural alignment
• Automated Planning: Generate complete PR strategies from cultural data

• Real-Time Processing: Live API queries and analysis
• Visual Analytics: Interactive charts and data visualization
• AI Assistant: Chatbot for strategy refinement and Q&A
• Responsive Design: Works seamlessly across all devices

• Environment Variables: API keys stored securely
• No Data Storage: Sensitive data not logged or stored
• Secure API Communication: Proper headers and authentication
• Client-Side Validation: Input validation and sanitization

1. Connect GitHub repository to Netlify
2. Set environment variables in Netlify dashboard
3. Deploy automatically on push to main branch

1. Import GitHub repository to Vercel
2. Configure environment variables
3. Deploy with automatic CI/CD

npm run build
# Upload dist/ folder to your hosting provider

1. Fork the repository
2. Create a feature branch (git checkout -b feature/amazing-feature)
3. Commit your changes (git commit -m 'Add amazing feature')
4. Push to the branch (git push origin feature/amazing-feature)
5. Open a Pull Request

This project is licensed under the MIT License - see the LICENSE file for details.

• Qloo for providing the Taste AI™ API and hosting the LLM Hackathon
• Google for Gemini AI capabilities and API access
• React and Vite communities for excellent development tooling
• Chart.js for beautiful data visualizations

Shubham Kumar - Built for Qloo LLM Hackathon

For support, create an issue in this repository or contact the author.

Built with ❤️ for the Qloo LLM Hackathon